1. Learned from renowned journalists. Take your news article writing skills to the next level by learning from those who have already excelled in this field. Read the articles published under your name and take a careful look at the way they were written. Find out if they have books or if they offer writing…
Category: Digital Marketing
Social Media Tips for B2B Insurance Agencies
A strong social media presence can be a challenge for B2B (business-to-business) insurance agencies. Many B2B companies struggle to show their professionalism and build an audience through social media marketing. Consider the following tips to ensure your agency maximizes your social media marketing efforts. Create your persona online Your presence on social networks must have…
Sustainable Fashion – The Many Contradictions
In many ways, the words sustainable and fashion do not mesh well together. I have heard sustainable fashion described as an oxymoron and a contradiction, and perhaps this is true. Is it really possible for the fashion industry to become sustainable? Part of the problem with the term sustainable fashion is that ‘fashion’ is often…
A Look at Business Matrix Plans – Infinity Bonus – Single Tier Plans and Binary Plans
The “matrix” is one of the newer approaches to internet marketing and it differs from all the MLM hype one can find when doing business on this side of the internet. The general idea is to start a massive campaign involving a pre-launch of what is usually a service scheme that is offered to anyone…
Translation services, German to English: Deutsch Nach Englisch
There are around 120 million German speakers in 8 countries around the world. German is not only native to Germany: it is the official or co-official language in Austria, Switzerland, South Tyrol in Italy, part of Belgium and Luxembourg. It is the first language of some 95 million people and the most spoken language in…
Crisis and emergency media management media plan! What media plan?
Recent research has shown that 12% of Australian businesses and 39% of councils have no contingency plans to deal with an emergency or crisis. Of those who do have plans, I wonder how many have an effective strategy for dealing with the media? During a crisis, the media plays an important role in informing the…
Empathy Statements for Customer Service Representatives
Showing empathy to customers requires more than words, it also requires imagination. It is not enough to utter some well-intentioned clichés, hoping that this will make a customer upset or angry. People who work in customer service need to make a mental effort and try to imagine what it is like to walk in the…
7 reasons behind the growing importance of content marketing in 2017
The following are the 7 reasons behind the growing importance of content marketing in 2017: 1.) Help marketers make more money, generate more sales, and attract unexpected customers • This sentence sums it up for me as if a marketing strategy won’t help you make a profit; Small businesses depend on big sales and content…
Why your online marketing efforts need the assistance of a local SEO company
Generally, Search Engine Optimization or SEO involves various types of strategies to create a permanent impression in the minds of prospective prospects residing in different parts of the world. However, before reaching international and national targets, a company must reach local prospects. The problem one encounters in doing so is the sheer size of the…
Why free stuff sucks
I’ve been talking to a lot of people lately about “building your email list.” They say rule number 1 is to give something away. Okay, I guess there’s merit to that suggestion. But quantity does not equal quality. If you want quality subscribers who are more likely to buy whatever it is you’re going to…