The following are the 7 reasons behind the growing importance of content marketing in 2017:
1.) Help marketers make more money, generate more sales, and attract unexpected customers
• This sentence sums it up for me as if a marketing strategy won’t help you make a profit; Small businesses depend on big sales and content marketing.
2.) It helps you build valuable relationships and is cheaper than other forms of marketing.
• Help marketers build valuable relationships with their audiences and make sales.
• You can help build deals and relationships to drive sales by meeting prospects wherever they are in the buying process and cajoling them by giving them the knowledge they need to take the next step. If you do this the right way, you can convert them to guide them on their way and increase ROI.
3.) Enhances your brand image and helps you make a personal connection
• Businesses of various types can enhance their brand image by creating different types of brands and sharing quality content. Subsequently, creating a content marketing plan can be a powerful game changer for the online growth of your business.
• It is very powerful when establishing a personal relationship with users. Content that has your own personal touch helps you stand a chance of growing a following in the marketplace. Through consistent exposure to high-quality content, you can build the trust of your audience that will help you establish your name as a brand, and people only like brands these days. It will also help you improve the brand image of your digital marketing company.
4.) Improves Customer Engagement and Helps You Beat Your Competitors
• Content marketing allows marketers to see the execution live on the Facebook platform, it will increase more traffic on your page and the possibility of establishing a better relationship with users. This is the very custom tool today to make content effective. It is so, because your audiences love it; it is low cost-effectiveness; it engages your customers, produces more popularity and helps you beat your competitors sustainably.
• The value of content marketing is that if you have two platforms with similar Performa, you will prefer to interact with the one that includes content in your online marketing strategy, such as Facebook, LinkedIn and Google+. This sustainable effort will make your company unique, helping you enjoy superiority in your industry in a more powerful way.
5.) Content marketing can work with any industry, it can enable nonprofits to make a profit, and it can attract people with a real interest in your brand
• The power of content marketing in 2017 is that people will follow anything they don’t know and be informed. It will take a long time for people to connect across the world with the help of content and the Internet.
• It is very important that you build a strong relationship and a well-targeted and personalized content marketing strategy with the help of a digital marketing company.
6.) It is very powerful in improving the customer experience and increasing audiences in the long run
• The importance of content marketing includes its ability to enhance customer experiences and ensure long-term audience installs. Great content gives brands something salient to speak to their customers beyond the complaints and pitfalls, praise, or queries. Every interaction you have with a prospect or customer can give you insight and increase the inquiries/issues they have.
• Through content marketing, you can answer those questions clearly and early in the process, helping you reduce the number of complaints and confusion. Each piece of content offers a great opportunity to engage new personalities and grow your fan base. As such audience gathering grows; you will have a much larger base of people willing to share your content, that is the great advantage of digital content marketing.
• Instead of starting with no preparation like traditional marketing, you can establish your own success through content marketing in any way you want. You can use follow-up strategies with the help of digital marketing or email nurturing and social media marketing that help you enjoy constant profit on your users.
7.) It can help marketers increase email response rates and encourage virality
• The importance of the content marketing company includes its ability to increase email response rates and encourage the virality of marketing campaigns to the Internet population. Email traffic will increase rates which can be effectively increased by keeping professional communication intact through efficient content marketing by understanding the site audience and channeling personalized campaigns.
• All the interactions you have with a prospect or client through Facebook, LinkedIn and Google. Whether in person, over the phone, via email, or through other traditional marketing methods, you need to focus on delivering truthful substance and value.
• To make it effective, you must create something that is very interesting and entertaining, such as an interesting post on Facebook, Twitter and Google. Then you’ll be ready to see a special kind of virality for your brand that no other marketing channel can provide.