[Chanakya] Learn from the mistakes of others. You can’t live long enough to do it all yourself!
[Marketing Perspective – Research] Time is short and is the most critical element. You don’t need to make the mistake and then change your strategy. While you will sometimes make mistakes, but that should be accidental. You should do extensive research/homework before developing any plans. Take a close look at what the competition is, from a marketers perspective. This involves learning from competitor research: research on their positioning, segmentation, marketing case studies, and marketing strategies. Once you’ve done your research, you’ll know how to develop your marketing/communications plans more efficiently.
[Chanakya] A person should not be too honest. Straight trees get cut down first and honest people get fucked up first.
[Marketing Perspective – How to represent the message?] There is a way to communicate with your audience: Revealing all properties/attributes has not helped many brands/companies. Several times, it has to be fixed according to the current situation and the understanding of the audience. This does not imply that you should fake things, but you should fix them the right way.
[Chanakya] Even if a snake is not poisonous, it must pretend to be poisonous.
[Marketing Perspective – Confidence in your Plans/Strategies/Approach/Presentation] Try to be confident in the market. Unless it is a monopoly, brands/companies face strong competition and are subject to various challenges to grab a piece of the market share. There are always big shots trying to discourage you and try to drive you out of the market, so you must be confident enough in your plans and strategies. Take on the competition with the utmost confidence, showcase it through your marketing/sales/business efforts to your prospects, customers, investors, employees, analysts, and other stakeholders. You know what they don’t and things said with confidence, backed by facts/logic always work.
[Chanakya] Never share your secrets with anyone. It will destroy you!
[Marketing Perspective – Trade secrets] Perhaps the company deals with information that can make or break the company. Trademarks, copyrights, intellectual property rights, data protection and security are all directed at this maxim set forth by Chanakya.
[Chanakya] As soon as the fear approaches, attack it and destroy it.
[Marketing Perspective: Change your idea/strategy/campaign] Juggling a known problem is never a solution. It will cause you to be defeated at one point or another. When you have identified a problem with a campaign, rectify it immediately or if a campaign is not working, change your strategy and switch to your other option rather than stick with your ego and keep juggling to make it work while wasting time, energy and resources on it . A marketer must remember that it is not a personal defeat if the campaign/idea doesn’t work, but rather it is to the benefit of the business they are working for and therefore they must do everything possible to achieve business and marketing objectives. established marketing.
[Chanakya] Even from poison he extracts nectar, washes and recovers gold if it has fallen into dirt, receives the highest knowledge of a lowborn person.
[Marketing Perspective – Innovation/Learning/Incorporating ideas] Untapped market segments – take ideas from everyone – a small idea/innovation can make a big difference – get feedback from your stakeholders – open communication
[Chanakya] Before starting a job, always ask yourself three questions: Why am I doing it? What could the results be? Will I be successful? Only when you think deeply and find satisfactory answers to these questions, move on.
[Marketing Perspective] In fact, it is true that planning is an important ingredient for the success of any campaign. A well thought out and researched campaign, based on clear objectives has worked well in several cases.
[Chanakya] The greatest power in the world is the youth and beauty of a woman.
[Marketing Perspective – The right segments] These are the two segments that are really powerful. Brands/products/services launched in this category that have marketed well have performed extremely well. Taking the pulse of these two target segments and doing targeted marketing will pay off.