Google Ads Circumventing Systems Policy Update
In the competitive world of PPC, it may be tempting to take shortcuts to gain an edge over your competition. However, this is never worth the risk of getting your Google Ads account suspended. Google’s algorithms are incredibly sophisticated, and they will catch you trying to circumvent their rules sooner or later. If you are caught, your account will be suspended and your revenue streams could be cut off.
Circumventing Systems Policy is a set of guidelines established by advertising platforms like Google Ads and Facebook to prevent advertisers from bypassing their ad review processes or exploiting their ad systems. This is done to ensure a safe and trustworthy advertising ecosystem for both users and advertisers. Violations of this policy are subject to disapprovals, suspensions and even permanent bans from advertising accounts.
The most common violations associated with this policy include cloaking, misleading ads, and click fraud. Click fraud refers to a practice whereby malicious actors generate fake clicks on an advertiser’s ads to exhaust their budget, undermine ad performance and ultimately gain unfair advantage. Misleading ads include those that make exaggerated claims or false promises, such as free items, high returns or discounts.
Google Ads Circumventing Systems Policy Update – What You Need to Know
Cloaking is a black-hat SEO technique whereby marketers display different content to ad reviewers and users to manipulate search engine rankings. This is against Google and Facebook’s advertising policies and can lead to disapprovals or even suspensions of an account.
Intentional misspellings are another common way of Circumventing System Policy, and can be very easy to do unintentionally. For example, one of our agency clients was trying to be creative and use a text manipulation tactic by intentionally misspelling ‘free bonus’ as ‘fr33 bonuz’, but they still got flagged for this in their ad copy.
Google’s advertising guidelines and policies are designed to ensure the integrity of their advertising ecosystem, so it’s important that you familiarize yourself with them before starting your ad campaigns. Both Google and Facebook have extensive guidelines that cover a variety of topics, including what is considered ‘spammy’, ‘misleading’, and ‘false advertising’.
If your ad account has been suspended for violating the guidelines, it’s essential to act quickly. Make sure that you take corrective measures to fix the issues before submitting an appeal, and ensure that your plans for preventing future violations are clearly stated in your submission. Once your account is reinstated, it’s vital that you continue to adhere to Google’s advertising policies to avoid any future problems. This will help to prevent any further account disruptions and maximize your ROI. We have created a comprehensive guide to help you understand what caused your Google Ads account to be suspended and how to get it back. Click here to download the free guide now.