I went to the animal fair
The birds and the beasts were there.
The great baboon, in the moonlight,
Her brown hair came
the monkey got drunk
And sat on the trunk of the elephant
The elephant sneezed and fell to his knees.
And that was the end of the monk!
agitation, chaos and confusion; an animal fair! Is this how your business feels sometimes? So many things can go wrong that it can feel like your business is falling apart around you. You want to help customers and sell your products/services, but your workload is increasing and your paperwork is piling up every day. What you need is something that will put all the pieces of your business back together and allow for greater efficiency to actually generate sales. You need to implement a customer relationship management process!
CRM lets you take back control
You are probably wondering: what is CRM? Customer relationship management, or CRM, is a process that enables you to better support your strategic sales and marketing efforts through systematic record keeping and follow-up. Some companies have chosen to keep basic CRM records, while others use electronic customer relationship management systems such as Tactile CRM, UpVise, or ACT! Each CRM software program has its own special features and benefits. Regardless of the method you select, your CRM process records must be kept healthy and updated regularly to function properly. Furthermore, it is important to note that customer relationship management is not something that can be implemented by any organization. It requires a robust infrastructure that can be built, analyzed, and interpreted; this requires professional team players who can actually make that happen, not an intern hired for a summer session.
While CRM is about:
Building a Solid Database
Organizational infrastructure
Exploring marketing avenues
Methods to increase customer loyalty
CRM is NOT about:
One-Dimensional Database Marketing
A simple marketing process
An isolated IT problem
Unethical loyalty schemes
CRM is your crystal ball for customer wishes
The benefits of customer relationship management are quite extensive. At best, CRM implementation gives your business more effective marketing, a superior customer retention strategy, and converts more new leads at higher rates; and that means you get more sales. And once you’ve zeroed in on your market and incorporated it into your marketing cycle, the customer relationship management process also tracks customer behaviors so you can clearly identify and act on customer motivation. customer that is unique to your customer base.
Ready… Set… Be Productive with CRM
Perhaps most importantly, CRM highlights internal issues through customer complaints and follow-ups. You’ll gain insight into what customers love — and possibly don’t — about how your business meets their needs. Handling complaints and working ethically to resolve them will make your organization run better and earn you a strong reputation for customer satisfaction. On the other hand, having data in the CRM system that is never analyzed will do no good if no one steps in to take care of customers.
Use your CRM implementation to take an assertive stance
It’s time to take back control of your business by putting this process in place of old, outdated methods that don’t support your sales or marketing goals. It’s time to put an end to the turmoil, chaos and confusion surrounding your marketing budget and start putting a customer relationship management process to good use so you can run your business more efficiently! It’s time to establish a CRM strategy and put it to good use. It’s time to transform your company from an upside-down animal fair into a well-oiled, customer-focused money-making machine!