So are you looking for a new job? You may be making a voluntary career transition. Maybe they fired you, or worse, fired. Regardless of the reason for your career change, one fact remains: If you are conducting a job search, it is vital that you take an organized approach. Managing this search is like…
Category: Digital Marketing
10 reasons why your nonprofit should continue to mail letters
A couple of days ago, a member of my team was talking about various fundraising ideas that one of our partners was coming up with, and one of his efforts included sending letters through the mail. I was honestly a bit surprised that so many nonprofits have stopped sending letters in the mail and instead…
New product marketing strategy
Marketers have numerous proven methods for developing a successful new product marketing strategy, many of which include some kind of social media element. This means that a new product marketing strategy is now heavily reliant on the internet. Success always starts with a strategy, and for your new product, this is a must. Internet marketing…
5 Blog Traffic Sites With Over 750 Million Visitors!
What is supply and demand blog traffic? Supply and demand blog traffic it’s just that. Also known as establishing a common need. Which is done through commitment. And the options are endless, from groups and pages to communities and forums. There are several techniques to create traffic. Taking advantage of the popular blogs Y Blog…
Capable + Credible = Contract
Introducing prospects is stressful and time consuming, but how exciting it is to be invited to discuss a project! Well in advance, time and energy is spent preparing for the meeting and, if requested, a proposal is also written to describe how the client’s goals would be achieved. It’s frustrating if your proposal is rejected…
How to get specific leads
When working in network marketing, quality is better than quantity. But of course, when you have a combination of both, things will get a little more magical. When choosing your business opportunity, choose something that is not only relevant today, but more importantly, in the future. Personally, I believe that things like online marketing and…
Summary of the book: "Leader’s Checklist" by Michael Useem
Business is increasingly complex. Results are harder to predict because intricate systems interact in unexpected ways. Staying on track is much easier with a guide or a checklist. Michael Useem, a professor at my alma mater, The Wharton School of the University of Pennsylvania, and best-selling author of The Leadership Moment, has published The Leader’s…
Executive summary: Will it be in the first person or in the third person?
If I had my way, every executive summary would be in the first person. But then the world hasn’t gotten to see it my way, yet. Whether you write your executive summary in the first person or in the third person generally depends on your relationship with the client. It is like this. The larger…
Using the Internet to Plan Your Family Reunion
There is no denying, we are the internet generation! When planning a family reunion, we can no longer rely on old-fashioned paper invitations to spread the word or spend hours searching around town for papers to buy party supplies. Of course, the convenience of the internet will save you time planning the meeting, but for…
Ten steps to becoming a PMP
Step 1: Read the PMI credential manual. The PMP Credential Manual, available at http://www.pmi.org, explains in detail the process for obtaining PMP certification. Reading it should be the first 20 minutes on your PMP certification journey. Step 2: Make sure you are eligible. The Credentials Manual also details the eligibility criteria. Depending on your educational…