If you’ve ever been to Baskin and Robbins, you’ll remember the famous Pink Spoon. I mean when you can’t decide which of the 31 flavors you want to get. Then they give you a Pink Spoon to help you decide between your two favorite flavors. These are free samples of the ice cream. This gives you a little flavor to see which one you would like to have more of. With that free sample or Pink Spoon, you can make that final decision.
This same concept can be used in your business. The Pink Spoon in Your Business is a free gift, as a free download offered to subscribe to its weekly ezine. This free gift is in exchange for joining your list. It can be in the form of a video, e-book, or email series.
This concept was coined by Andrea Lee.
This helps develop your confidence factor. When your target market gets to know you through Pink Spoon, they will like you and learn to trust you. This is why it is important to have a pink spoon that will appeal to your target market. You need to address something that your target market has a problem with or is looking for a solution with. When your target market sees you as the source to solve their problem, they will start to like what you have to offer and will want to seek out future sources of information. This is also a way for your free product to lead to bigger products that people would pay for.
The benefits of having a pink spoon are:
Show your knowledge and experience. This is with the caveat that your gift is something of value. Just because it’s free doesn’t mean it shouldn’t be something of true value. Remember that this will be your first impression on many of your prospects, so be sure to put all your effort into it.
This can lead to paid products and services that you also offer. After all, this is a taste of what it has to offer.
This can provide a way to build your list and increase your leads.
Another way of looking at this is to think about jumping into a pool for the first time. Are you going to dive deep, headfirst? No. You’re going to go to the shallow end and slowly dip your feet into the water to test it. Then slowly dive into the water. This is the same when someone is considering working with you. First they want to dip their toes in the water. Their free gift (Pink Spoon) allows them to do just that. They can see what you know and if you would be a good fit for them. So don’t look at it as if you are giving away your knowledge. Think of it as if you are showing the world, and more specifically your target market, who you are and what you can do.