Weruva, a well-known natural pet food brand, got its name from the first two letters of the names of three lucky cats rescued by husband-and-wife duo David and Stacie Forman. The three feline members are Webster, Rudi and Vanessa. Initially, the company started with its cat food recipes, which gained wide popularity for their unique flavors and quality. Later, the inclusion of a rescue dog, named Baron, in his family started his investment in dog food recipes, while keeping the same brand name.
Abandoned and neglected by their owners, the three cats were rescued from various regions of New York, with Rudi being the first to be picked up. Vanessa is the only woman on the team of three. Baron joined the group as the youngest member, after being picked up from the ‘Friends of Linden’ animal shelter, where he was abandoned along with other dogs. In addition to the unique ingredients used for her products, Weruva is also known for marketing her products by giving cute names to attractive packages, which easily attracts the attention of pet owners. Some of the unique names given to preparations made with chicken breast meat, duck breasts, lean cuts of beef, tuna loins, and salmon and mackerel varieties are 1 if by land, 2 if by sea; chicken magnet; Mack, Jack and Sam; Pumpkin Lickin’ Chicken, Love Me Tender and Pumpkin Jack Splash. Among these, the Macks, Jack and Sam; the name given to the skipjack tuna, salmon and mackerel sauce recipe, include ingredients such as enough water to process, mackerel, salmon, tapioca starch, tuna, tricalcium phosphate, sunflower seed oil, choline chloride, vitamin supplement E, xanthan gum, taurine, thiamine mononitrate (vitamin B1), zinc sulfate, nicotinic acid (vitamin B3), manganese sulfate, calcium pantothenate, vitamin A supplement, vitamin B12 supplement, etc. The ingredients are more or less the same for all the products with some variations in some percentage of nutrients and flavor.
In addition to regular cat kitchens, Weruva also makes some grain-free recipes that are low in fat and calories. Regardless of the beef, chicken, or fish-based formula, the manufacturing of the products begins by shredding meaty, meaty cuts from the bone. This is followed by the manual placement of the ingredients into cans, thus making the cuts visible. The lean cut, being the only cut used for any type of chicken recipe, helps keep the fat and calorie content low. Some of the unique products in this category are Ticking Chicken, Steak & Fries, Peking Duck, Grandma’s Chicken Soup etc. Paw Lickin’ Chicken includes ingredients such as Chicken (Skinless, Boneless, White Breast), Potato Starch, Xanthan Gum, Vitamin E Supplement, Taurine, Zinc Sulfate, Choline Chloride, Copper Sulfate, Vitamin B12 Supplement, etc Along with the ingredient list, important data such as guaranteed analysis, average analysis, and caloric content are also printed on pet food packages, making them more useful for pet owners.
Weruva has made its mark in dog food recipes by preparing ideal recipes for dogs. Dog foods are prepared keeping in mind the eating habits of carnivores. The calories required by a carnivore are mainly obtained from meat, fats and proteins, while carbohydrates do not play any role in this. All dog products are made with high quality protein, high moisture content and low carbohydrate content. Some of the names that their dog products receive are Paw Lickin’ Chicken, Amazon Liver, Wok the Dog, Bed and Breakfast, Marbella Paella, Jammin’ Salmon, etc. Amazon Liver main ingredients include chicken liver, sweet potato, pumpkin, potato starch, sufficient amount of water for processing, chicken (white breast, skinless, boneless), vitamin E supplement, etc.
In the long run of the pet food business, Weruva has added several feathers to his cap, winning several awards and recognitions. For starters, there was a Buzillions Reviewer’s Choice Awards Ceremony for Best Cat Food and Best Cat Food for Longtime Pet Owners, in which Weruva was one of the finalists. This was based on feedback from customers who had first-hand experience using the products for their pets. In 2007, Weruva was recognized as the ideal company that sells premium quality food with the least amount of processing. The tragedy of pet food recalls in the recent past has increased demand for Weruva. This particular brand of pet food is not part of any recent FDA recalls, which shows that it produces good quality pet food. In March 2008, Weruva International joined Mayor’s Alliance for NYC’s animals in an effort to support animal rescue. In the same year they were recognized for their effort in treating pets like families.
Weruva manufactures its products using the latest technologies in Thailand, which undergoes rigorous inspections and quality control standards. After completing monthly internal audits, followed by a thorough examination of pest control, food safety, etc. products are also inspected by suppliers before being sold. The company also provides solutions to its customers’ specific queries and helps them in the proper use of its products, thus clearing up their doubts. Weruva sells its products through various retail outlets along with online stores. These facilities, along with their unique quality products, have earned them numerous positive reviews from customers who have written letters of appreciation after being baffled by the popularity of the products among their pets, making Weruva a trusted brand. .