There are many ways you can drive more traffic to your website, but search engine optimization or SEO is by far the best approach. Plain Language SEO is implementing different strategies to please the search engines and, in return, rank higher in your search results.
Traffic from search engines like Google, Yahoo, and Bing is considered gold by online entrepreneurs because of the potential profits that can be made from it. It is considered valuable because it is highly targeted and has a high conversion rate. Therefore, if you are running an online business, it is imperative and strategic that you include SEO in your online marketing plan.
Unfortunately, SEO is time consuming and requires some technical skills to be effective. While it is not rocket science and can be learned from resources available online, the learning curve is steep and training resources are often misleading. Remember that there is a correct and ethical way to do SEO. If you implement unethical SEO strategies that you have acquired from untrustworthy sources, you put your website at risk of being banned from search results – every online entrepreneur’s nightmare!
If you don’t have the time and don’t want to risk your website for potential penalties, SEO outsourcing is a viable solution. Here are some good reasons why SEO outsourcing leads to better results and higher productivity:
- SEO companies invest in training and technology to stay informed about the latest updates from major search engines. This allows them to create effective and safe strategies that will produce results and will not cause problems for your website.
- Since SEO is their primary service, SEO companies are more efficient at running SEO campaigns. Their experience and resources enable them to perform their tasks effectively.
- Outsourcing SEO saves you money. Eliminate costs related to organizing, maintaining and training your internal SEO team.
- Outsourcing SEO increases your productivity. By removing the hassles of search engine optimization from your team, you are given more time to manage your resources and focus your attention on your core business, resulting in higher and better productivity.
Not all SEO companies are the same; therefore, you must find one that meets your requirements. Here are some helpful tips to guide you in your search for the ideal SEO company:
Knowledge and experience
You should choose an SEO company that has knowledge and experience in search engine optimization. The company should be able to discuss with you in detail the strategies they use to run a campaign. More importantly, they should be able to answer your questions without using jargon. They should also be able to provide you with sample projects that they have successfully managed. If you are a reputable SEO company, you will have no problem providing you with referrals.
Guarantee of immediate results
Stay away from SEO companies that guarantee results. The truth is, no SEO company can guarantee top rankings and the specific timeframe it takes to achieve it. Google’s algorithm is top secret and unknown to all SEO professionals. It is constantly evolving, which makes guaranteeing results even more impossible. Most likely, it is an SEO company that uses unethical SEO strategies if they guarantee immediate success. While it is possible to achieve top rankings in a few days using shady SEO techniques, it is most likely short-lived. Your website could be banned from search engines, which is the worst thing that can happen.
View your SEO campaign as a long-term investment that should be approached with caution and should be implemented gradually and consistently.
Deliverables and reports
You don’t want to pay for your SEO without solid proof that you are getting close to your goal. This is why a performance report, delivered at least once a month, is essential to your campaign. Not only will a reputable SEO company send you monthly reports, they will make it clear what results to expect.