If you have been selling stuffed toys as a business, then you probably know that it is very easy to sell them. The whole process is easy and if you choose a reliable custom plush manufacturer the rewards are endless. This is the main reason that many people enter this business. It is because they know that there is a large market for it. They have been around for generations and still enjoy worldwide support. No one is really worried about competition because there is enough market for everyone.
Now, you can choose to compete with other plush toy inventors. As mentioned, there is a huge market for it and there is enough for everyone. But why stop there? Why not get ahead of the competition by offering other things to your customers? Apart from the personalized stuffed animals, you can also offer other things that complement them. Since it complements your toys, it will benefit your customers.
You can do this by increasing sales. Upselling is a sales strategy in which you will encourage the customer to purchase additional items or upgrades. In the case of stuffed animals, these additional elements or improvements complement them. For example, you can offer clothes or accessories for the teddy. As upgrades, you can offer gift wrap or express delivery. Clothes and accessories enhance toys, while gift wrapping or express delivery benefits the customer if they need them. Remember, they are only add-ons to the original order for personalized plush toys. It is just a matter of developing products and services that can increase sales.
Now, those are upsells. It means that they have to pay for it. If they pay for it, it means they need it, so it’s clear what they get from it. But what’s in it for you? Simply put, you can increase your sales with these upsells. In addition to stuffed animals, you also get sales for additional clothing, accessories, and services. Think about it. Instead of earning just $ 29.99 for your toy, you’ll get an upsell of $ 5.00 for gift wrapping and $ 8.00 for express shipping. You can also increase the sale of the paid membership you are offering that has a lot of information on personalized plush toys for only $ 9.00 a month. If you do the math, you’ll earn a lot more with just one order. If you have these backend products and services ready, they can be easily multiplied.
It is also very easy to increase sales. After all, you have already earned their trust. They are ready to hand over your cash or credit card for your stuffed animals. It’s just a matter of encouraging them to buy more products and services that can enhance their experience with personalized plush toys. You are not taking advantage of them so you don’t have to feel guilty. You simply realize that there is an opportunity for you and your customers to benefit from these upsells, so you are simply taking advantage of that opportunity.