One of the best reasons to have multiple titles in your publishing arsenal is that you can create unique products by combining elements available from countless other sources.
Some of the best packages I’ve seen over the years include titles available from numerous vendors with additional incentives such as marketing advice, self-published books, comprehensive website, and back-up advice and support.
We mentioned repackaging earlier as a great way to differentiate your products from other companies selling the same products on and off the internet and you’ll remember that these are the most successful techniques involved. Now, let’s read more about the techniques we mentioned above.
#1 Bundle items with no special theme or concept other than offering a high-value product at a bargain price
This is the primary way most repackagers work, and while it may be the easiest option, it can also create some of the most popular and best-selling products of all time, as titles like ‘The Free to Sell Package’, ‘Instant eBook Business’, and many more.
Please note that most packages offer resell rights to the individual packages they contain, and some also provide rights to market the repackaged product. Others offer their packages without resale rights of any kind.
The key to success is to select quality titles, preferably numbered in two digits, and that include some unique feature.
For me, the best feature of the ‘Free to Sell Package’ is the help and support available from the original publisher, as well as the fact that the initial purchase includes lifetime upgrades to an already deeply discounted product.
For obvious reasons, it’s best to aim for something unique in your repackaged product, or you’ll be offering the same thing to many more people, at the same price. It is not the sign of a big sales success.
WAYS TO MAKE YOUR PRODUCT DIFFERENT, BETTER YET UNIQUE
* Offer updates to your titles, for a limited time, preferably forever.
* Allow resellers to direct their customers to your website to download your products, reducing hassles for new sellers and others who lack Internet experience.
* Offer something else to set your package apart from the plethora of competing offerings, such as an advice center (see Free Selling), a great marketing package, something you’ve created yourself to test your expertise and show that you’re not just sell other people’s products (Instant Ebook Business).
THINGS TO CONSIDER
* A cover site is almost essential for buyers to get rights to resell your repackaged item along with separate sites for individual titles it contains.
* It’s a good idea to display individual product websites on your new product website, but only if buyers also get resell rights to those individual titles.
* Resell rights are not essential for repackaged items. I have sold many different bundles of other people’s products that do not contain resale rights to any of the included titles, unless the authors mention it within those titles. The fact is, people like volume, they love to dig and poke around, and offering large collections on CD or Internet download is an easy way to create a popular, high-grossing, best-selling title. It’s a bit like a Christmas stocking: it looks great on the outside, it’s worth waiting for Christmas day to arrive, and the excitement is too much to bear as you dive in, find a product, check it out, quickly wrap it up, and move on. To the next.
FORREST GUMP’S MOTHER WAS RIGHT! LIFE REALLY IS LIKE A BOX OF CHOCOLATES: YOU NEVER KNOW WHAT YOU’RE GETTING!
And it’s pretty much the same with repackaged products! Big Bundle’s repackaged products are good to buy, great to receive, and will keep your customers busy for hours. Not to mention all those extra bits and pieces you throw in to make sure your product more than lives up to its promise, it’s called ‘over-delivery’, which guarantees you a happy, regular customer too!
#2 Bundle elements with a connection or specific theme to appeal to a broad market audience
We are looking for a topic, an issue, that interests most people, most of the time. How about the money? Do it and keep it! Maybe win it!
Pets maybe! Or family! Most of us have a relative that we care about and want to protect. Most people want love or at least friendship, so there is another theme for a product to interest most people, most of the time.
It’s obvious where we’re headed here, so let’s jump right in with projects ready for you to copy or adapt as you please.
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1) Let’s group together a selection of titles on the topic of making money, including unusual and highly diversified ideas. The end result is something that most people can benefit from, regardless of their special interests, skills and qualifications, and regardless of the technical expertise or capital they currently possess.
We need a title that describes the fact that the product is packed with ideas and includes something for everyone. Like ‘Multiple Income Streams’.
Great and if I wanted I could sell it from my site which could have that multiple income stream connection in the URL.
That’s the hard work done. What do I do now?
First I need to select titles for my package, preferably specific topics like ‘How to get rich on mail order and direct mail’ and ‘How to be a mystery shopper’ rather than vague topics like ‘Viral Marketing Secrets’ or ‘FAQ Generator ‘. ‘ that are better suited to repackaged products for software users.
Of the items I have with sale rights, I have decided to go with:
– Build your own mail order empire
– Self-publishing at the speed of thought
– How to be a mystery shopper
– 8 Turnkey Business Packages
– Complete the eBay Auction Marketing eCourse
– The great experiment of electronic publishing
– Secrets of the best affiliate marketers exposed
– Business instant infoproducts
Let’s see what we have. Well, we’ve covered mail order, desktop publishing, mystery shopping, eBay marketing, starting your own ezine, affiliate marketing, and selling information products. A great selection and surely something for all tastes. And it’s worth more than 150 dollars so far.
And, for good measure, we’ve included the mega-wonderful ‘8 Turnkey Business Package’.
Great single titles priced over $250 and offered at a deep discount and selling for around a hundred dollars or more!
Now all we need is a sales letter, possibly a web page, and some order pull ads. for promoting this new product. Oh yeah, I forgot to say that we could also offer it with resell rights or start our own affiliate program and let thousands of people around the world sell the product and make massive profits for us.
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2) Let’s look at money again, always a winning topic, and create a package that suits people who want to make or save money but aren’t necessarily looking for a business opportunity.
Now what?
Well, Mystery Shopping, once again, is an obvious choice. Mystery shopping can be worked around the normal family shopping trip and attracts a fee for answering a few questions about the experience and shoppers can even buy products for a specified amount to take home for free.
There is a great book called ‘Freedom’ which is about traveling the world in a mobile home and making money as you go by buying and selling at boot sales, flea markets and auctions. Traveling is what most interests people and the possibility of earning money with it. It has to be a winner!
‘The UK Traders Wholesale Guide’ is another possible competitor. It is true that it is aimed at people who want to buy and sell goods purchased from the companies listed in the directory.
But there is another possibility that others who do not necessarily want to start a business will benefit.
Wholesale clubs are a great idea, where one person takes on the responsibility of collecting the weekly savings from friends, neighbors, relatives, and colleagues that go on a huge spending spree, usually at Christmas, when the organizer presents a list of available products. for club members to choose from. of.
The organizer acquires distributor status, essential to gain access to most of these locations, simply by creating a business letterhead and using it to gain access to the stores listed in the directory. This is a legitimate and very good way to earn money for Christmas, as well as to reduce your own spending on gifts.
Therefore we will include ‘The UK Wholesalers Guide’ in our pack with an accompanying report showing how to set up a wholesale buyers club.
Let’s say we leave it at that, and look up a title and price for our product.
Keep in mind that the product is aimed at people who want to earn and save money, so more people are likely to buy at a lower price than at a higher price.
There’s a good $30 worth of products in there, so we can offer a deep discount and still get a good return on our investment from two or three minutes of brainstorming. We go for $14.99 or $19.99.
We still need a sales letter and web copy and maybe we should consider making this an internet download product just to save time and money on product fulfillment. All that is needed is a simple web page with a list of products and links that allow shoppers to download their purchase directly to their computer desktop. Easy peasy!
How to call our product? ‘Save money and have the time of your life’. ‘Live like a king on a pauper’s budget’. ‘Live the high life whatever your budget’. ??? Not bad, but a few more minutes with the thinking cap on should reveal something spectacular.