Revolutionary ideas have always been the mark of humanity. It is what made us superior to animals and proves that we are the dominant species on this planet. Invention and innovation made life easier but more complicated. As ironic as it sounds, technology is making each generation culturally different.
There is an old adage not to reinvent the wheel. Quite implying that some inventions are perfect just the way they are. MLM and MLS are two attempts to “Reinvent the wheel” Is technology enabling drastic changes within the real estate and marketing industry finally possible?
It is interesting to see how many internet millionaires make their money from MLM programs. I haven’t met anyone who hasn’t personally used some type of viral, reseller or MLM solution to make their first million in cyberspace.
Scalability is not usually a problem for an Internet business, especially for a service-oriented company. Brick and mortar stores take time to build a larger facility, limitations on table space for restaurants, shelf space for boutiques; garage space is even needed for a chopping shop to expand operations. Cyberspace, however, web pages can be added to a site taking up very little space. Hosting companies may have hard drive space limitations, but it’s very cheap to add more. Changing the hosting company does not change the market either. The adage location, location, location does not apply to an Internet business.
Search engine position and exposure is the game that location once was. The higher you rank in search engines, the more traffic your business “location” will get. However, traditional MLM has changed this approach. Getting people to market your product and getting more and more from these distributors based on a nested commission approach also took a very drastic turn turning the location into an “I’m everywhere” business. Starbucks can succeed in this approach using bricks and mortar. But who hasn’t been approached by a friend or relative with an MLM business at one time or another? Avon built a successful brand using nothing more than a network of independent dealers. Although MLM is not an approach for everyone, no matter what your friendly Amway distributor says, but there is no denying that it has generated millions of dollars for people all over the world.
Real Estate MLS is another way to reinvent the wheel by creating a centralized database for buyers and sellers to meet, which is the complete opposite of the MLM approach. It created a driving place for business to occur. When I was a kid, I always wondered why stores selling the same merchandise would get together and compete with each other for every sale. Then one day I realized the answer as a consumer. If I wanted a computer peripheral, I go to a place where there are many computer stores. If I want to buy clothes, I go to a mall where there are many options. Malls, Sotheby’s, Wal-Mart, amazon.com, and e-bay have created a one-stop shop where people go and shop. A centralized database is cheaper and offers the consumer more options. The flat rate MLS in the real estate industry has probably saved millions of sellers in the US millions of dollars in advertising and commissions, providing qualified buyers who use the power of a real estate agent and pay much less.
Is it possible to unite these two theorems, extremely different approaches to reaching the consumer, two attempts to reinvent the wheel of any business? www.4thishouse.com will certainly give it a try. It will attempt to achieve a fully automated centralized nationwide real estate service that is sold using MLM. It is now possible for anyone with a website to earn through the real estate industry without being a licensed real estate agent. Someone said that this is a drastic attempt to reinvent the wheel. 4thishouse.com’s answer is simple. We just added revolutionary new rims, rubber and grooves that are already proven to work and put them together.
Time will tell if this will work. Affiliate links are certainly putting www.4thishouse.com at the top. I guess it’s back to location, location, location one more time. This time around, the new wheel is powered by some cool 18-inch bright chrome rims and lab-tested treads and rubbers.