There are millions of websites online. You may feel that the competition is too great and you will never get your website to appear on the first page of Google or any of the other search engine listings. But it’s not impossible. When you use the right tactics, you can improve your website’s ranking on Google.
Here are 5 tips to get you started.
1. Keyword Research
Google directs people to your website based on the keywords they have entered into the search box. That means those same keywords need to be on your site and easy to find. They should be part of the content and part of the navigation. Research your keywords and provide the most valuable and useful content possible. Provide what your current and potential customers are looking for and it will set you apart from the vast majority of your competition.
2. Create more content
Google and the other search engines will scan your website and index its content. The more relevant your content is, the more value search engines will place on your site. All search engines like new content because they want to provide their users with the most up-to-date information. But don’t compromise the quality of your content by trying to post something new, say every day, if it’s just a bunch of crap.
3. Review your analytics
It goes without saying that if you want to improve your website’s ranking on Google, you should install Google Analytics on your website. These free analytics help you track where your customers go on your website, how long they stay on your website, how they got to your website, what keywords they use to find your website, how many visitors return to your website, and more. This information is important. Check your website analytics regularly. Create content that matches what you find.
4. Don’t overuse keywords
While it’s important to use keywords to get your website to appear in Google search results, you don’t want to use too many. Generally speaking, your keyword should be used once for every 100 words. If you repeat your keywords too much, Google will ignore your website because its content will be considered artificial and unreadable.
5. External links
If other high-quality, authoritative websites link to your website, Google will see this as a “recommendation” of your site’s value and will rank your website higher in their search listings. To get more of these backlinks, contact respected websites or blogs to see if you can provide a guest post or article. That post or article will contain a link to your website.