When your users visit your website, you want them to feel that everything works great, is intuitive, and that you can read their minds. The first thing you should do is research your audience, and then try out different ideas based on the research.
Improve your upload speed
If your site takes less than a couple of seconds to load, you’re good to go. If it takes more than a couple of seconds, people won’t stick around to find out what’s on your website. Likewise, if you’ve built software or other things for your audience, it needs to work, and it should work fast if you want them to enjoy your user experience.
Optimize your menu options
Too many options will confuse visitors and probably make them not want to come back. Instead, narrow down the menu options on your home page and use landing pages you’ve created especially for a particular audience to share with your audience in bios and elsewhere.
Use featured images
If you want your audience to look at something, direct their eyes to it with visual images and directional images like arrows, or even a winding path that appears to point where you want them to go.
Don’t forget internal links
After each blog post or article your audience reads, they should be directed via internal links below the blog post, or even within the last paragraph of the post. Tell them that if they loved this information, they will love this other information too.
Check your registration process
Periodically review your registration process and the technology that exists to see if it can simplify the registration process. For example, you can give a gift to your audience without the double opt-in process, although they will be added to your list by adding the permission request to the registration form.
Double check your payment process
Run the checkout process as if you were a customer to ensure it runs smoothly, doesn’t ask for too much information, and puts the customer’s needs before your needs. The smoother the process, the more likely your customer will complete the transaction and you’ll reduce abandoned carts.
The fewer steps, the better
Remember that the fewer steps your viewer and potential customer have to take, the better. If something can be accomplished with a single click, this is how it should be done.
If you already have an audience, set up an autoresponder to survey your customers a few days after purchase about how they felt about the website, the process, etc. Incentivize them with a coupon or a free product.