As an advertiser, you know the importance of capturing the attention of your target audience with engaging and relevant ads. For years, static ads have been good enough to do just this. However, in today’s market, animated ads offer an exciting and effective way to gain the kind of customer attention you need to successfully grow your business, especially if you want to target younger audiences. The following are some of the reasons why using animation to reach younger audiences is a smart move.
Animated ads are engaging
Part of the reason that animated ads are an effective way to reach a younger audience is that, by their very nature, they are more engaging than static ads. For example, they tend to be more unique than static ads and therefore more likely to grab the attention of your audience.
Furthermore, people are programmed to respond to movement. As a result, activity in animated ads draws the consumer’s attention away from whatever they’re doing and onto your company’s message.
Finally, animated advertising is an engaging way to communicate your brand because it allows you to create engaging characters and worlds that engage the viewer and give them a positive impression of your brand. Mascots like Manny Mo and Jack from Pep Boys put a friendly face on a business that will make young consumers more likely to trust it. Once drawn to these characters and worlds, your target audience is more likely to respond to your brand, bringing you more customers than you might have with more traditional ads.
Animated ads are easy to understand
The goal of any advertising is to communicate the company’s message to the consumer. Young people today tend to have shorter attention spans and therefore need ads that are concise and easy to digest quickly. As a result, less engaging and more complex static ads can make it difficult to get your message across simply and quickly. This is especially the case if the message you are communicating is complicated or difficult to understand.
Animated ads, on the other hand, prove the old adage that “a picture is worth a thousand words.” Because they rely on images and characters to communicate rather than words, they can, in just a few moments, convey the essence of your brand in a way that static ads can’t. In the hands of an experienced ad animation company like Powerhouse Animation, your animated ad can boil down your message to a fun, engaging and easy-to-understand format that’s more likely to convert younger audiences into paying customers.
Animated ads are memorable
As an advertiser, your goal is to make your brand or product stick in the minds of people who see your ads. Partly because they are engaging and easy to understand, animated ads tend to accomplish this goal more effectively than static ads. In fact, an animated ad allows the viewer to retain up to 58 percent more material than other forms of advertising.
Today’s culture, which relies as much on screens as smartphones and tablets, is especially ripe for the use of visual representations in advertising. Due to short attention spans and the ease with which images and videos can be digested on a small screen, animation provides a way to more effectively help younger audiences remember your brand. As a result, a commercial animation studio like Powerhouse Animation can provide you with the expertise and material you need to create an ad that will memorably communicate your brand to the younger audiences you want to reach.
Animated Ads Are Modern
Younger audiences tend to be attracted to modern and stylish. Due to the use of graphics, motion, video, and design, animated ads are more likely to attract the attention of these audiences because they give your brand a more modern feel.
The very fact that animated ads use animation, motion, and engaging graphics makes them a modern update to the more traditional static ad. They more accurately reflect the type of media that younger audiences are familiar with and comfortable with.
Plus, depending on the layout and personas you use, you can create an ad that communicates style, polish, and insight to the audiences you want to reach. Alternatively, you can, with the help of the animation company of your choice, design an animated ad using your own unique style and personality to appeal to younger audiences that resonate with the qualities your brand embodies.
Animated ads are fun
Finally, you may want to consider using animated ads to reach younger audiences because they’re fun. Instead of just reading words or looking at a single image, your audience will be drawn into the world and characters that you and your animation partner create together. Excellent character design, creative and well-designed worlds, and the right amount of movement and action will create a story around your brand that your audience will enjoy watching. The more fun they have watching your ad, the more likely they are to remember your brand and buy your products in the future.
Advertising animation has many advantages if you want to target a younger audience. This type of advertising has the ability to connect with young people through a medium they are familiar with, characters they can relate to, and motion graphics they will find entertaining and memorable. As a result, it offers an effective and attractive way to promote your brand.