12 Trends In The Ecommerce Industry In 2017 You Should Know About.
People have started to look at online shopping very seriously in recent years. If you are in the e-commerce business, you should be aware of the latest trends. Go with the flow to achieve success. Plan to expand your business by keeping in mind the 12 trends in the ecommerce industry listed below.
1. Website contents
The foundation of any e-commerce business is at the core of the site. The content that provides the information necessary to make a purchase decision allows the customer to stay connected with your site.
During traditional shopping, we prefer to visit stores that have customer-friendly sales professionals who provide more information about the product. The website occupies that place in electronic stores.
Make sure to provide fresh content with all the necessary details to make online shopping easy. Also, incorporate live chat options on your website to drive more traffic.
2. Payment options
Most of us want to buy things. But when it comes to paying, we all look for more options. To increase your e-store sales, be flexible in the different types of payment methods. Includes payments with Apple Pay, PayPal Express, credit and debit. In addition to adding multiple options, be sure to select the easy-to-use payment gateway.
3. Shipping and delivery
Okay, I had a great online shopping experience with engaging content and secure payment options. Whats Next? Shipping and delivery. One of the keys to success in online business can be fast delivery. But do you know? 58% of online shoppers add more items to their cart if the free shipping option is tagged on that item. It doesn’t stop there, every 83 customers out of 100 buyers don’t mind waiting too long to receive their products if shipping is free.
4. Return policy
The hassle-free shopping journey doesn’t end after delivery. In fact, it starts after that. Wondering how? Yes, after receiving the product, people consult the return policy for various reasons. To stay ahead of your business in 2017, you need to prepare to absorb the cost of transportation not only for delivery but also for returns. People will be tempted to order online on your site if they can replace it free of charge after seeing the item in person.
5. Personalized purchases
Digital store owners have agreed that personalized purchases attract more customers than generic ones. Undoubtedly, this trend will tend to grow in the coming years.
Expand your online portal with advanced technology. Provide more brands and more options to select a product. Customize loyalty programs. Understand that all customers never think alike. Get your pulse correct to sell your product.
Are you warned? Its competitors began to anticipate this trend. Don’t wait to start planning and customizing your shopping needs.
You Tube videos got their name in 2016 for ecommerce shopping.
2017, the focus has shifted to using videos on the site. Products that contain video explanations had a higher conversion rate. The case study by Tassimo shows that the conversion rate reached 74% and 340% customer engagement with videos on the site.
7. Voice search
Voice searches have increased in serious online businesses. Voice search no longer acts as a fun tool. Use voice search on your site to drive your sales effectively.
How to benefit from voice searches? Optimize your website content in such a way that it appears in Google search results. This helps customers find a product simply by talking to Google’s voice search provision.
Look at Google’s research report confirming that voice search contributes 20% of search requests.
8. Mobile app purchases
It goes without saying that mobile shopping has started to gallop with PCs. Just click here to find out more. Considering that as an online retailer, you not only create a mobile responsive site, but also combine the mobile wallet functionality hooked into your store.
Ecommerce giants like Amazon, Apple, JD.com, Walmart, etc. They use their mobile application which contributes a significant part of the income.
9. Tool to alert about fraudulent activities
Imagine that you build an expensive house and do not provide doors. Yes, creating a brilliant online site and not having any fraud management tools makes your business collapse.
Customers don’t shop online when privacy and security barriers don’t meet their expectations. 2017 will continue to have a significant impact on this trend.
10. Black Friday and Cyber Monday
Cyber Monday and Black Friday get more attention from customers to shop online. The trend in 2017 has confirmed that the distinction between Black Friday and Cyber Monday is fading. Both shopping vacations have moved online.
11. Multi-channel purchasing
The shopping trend has gained popularity through multichannel. We know that people want a device for their purchases. Shoppers who pass by your store do not physically visit your store. But don’t worry, he / she pulls out a smartphone and searches online to gather information about the product. You then place an order after you go home. Think Storage Google Apis says 42% of shoppers present at the store physically order online when they get home. Funny sounds? Is not true.
12. Social selling
The social selling trend will grow throughout 2017. Every online store owner focuses on promoting their brands using social media platforms.
In the initial stage of the online business, ignite your online sales using Facebook live videos and show the product features. Once your business starts collecting, embed videos on the site.
Risk and race become part of all business. The e-commerce business can’t escape that. Just adopt these 12 previously posted trends to update your business online with the market.