If you are promoting a product or service, you should simply use YouTube for business. This site receives millions of visitors every day and could attract some of these visitors to your website.
If you have created a video that you are satisfied with, please upload it to YouTube. As part of the upload process, you will be asked to enter what are called tags. These are basically keywords related to the content of your video. When using YouTube for business, good keywords are really essential.
If your video is about an iPod, for example, and someone typed these words into the YouTube search box, your video may appear in the search results. So again, it may not.
By adding the tags, you give people a better chance of finding your video. Your tags may be related to iPod, so you could have MP3, MP3 player tags, learn iPod, etc. This is the way you could use YouTube for business because with more tags you are giving people more options to locate your content.
You might expect people to write the word “iPod”, but some people think differently. An iPod for you is an MP3 player for someone else, perhaps. This is the beauty of tagging on YouTube. You’re anticipating what people are likely to write when searching for your video content.
If your brand is well known, you can also use it as a label. It is not known exactly what people are likely to type when they search for content on Google or YouTube.
Another good example is the term ‘Soccer’. In many countries it is called that, but in the United States they know it as soccer. Someone may write soccer when searching for soccer, so again your tags should reflect this.
Categorize your videos
Give your video the correct category as well to make it easier for people to find it. These are quite important because it is the way YouTube uses to filter the many videos that are saved. There are millions there and the categories will help speed up searches.
Make sure you have chosen the appropriate category for your video. If you are teaching something, assign your video to the “how to” category. Don’t worry if you feel like you want to change it as you can do so at any time.
Create your own VLog
When I use YouTube for business, I like to add videos to my blog. If you have blogged, you may have heard of video blogging. This is also known as VLog.
After uploading a video to YouTube, you have the option to mark it as VLog. This tells YouTube that the playlist is a VLog on your YouTube channel. You will need to research things like channels and playlists to fully understand it.
How to get more views on YouTube
The truth is, if you plan to use YouTube for business marketing, the only way to increase YouTube views is by creating a high-quality video. Sure there are services that will give you more visits, but you should avoid these things.
You risk having your account banned if you use any covert viewing tactic and all of your videos are taken down. Do you really want to take a chance? All that effort you put into creating your video has been in vain. Just create videos that give value and that people enjoy and you will get more views.
How to promote your product
If you offer a product or service and want to take advantage of YouTube for Business, create a video to showcase your work. It does not need to appear on the screen. You can create a slide show that contains what you want to say. Simply narrate the words on the screen aloud.
Mention the main features of the product and of course the benefits. Add product photos for even more visual impact. Don’t get carried away and turn it into a long production. Keep it simple and short, about two minutes is usually enough.
People love to see visual content and you are offering good value by creating a video. When you have finished the slides, simply convert them to a video file and upload it to YouTube. Add your contact details in the video as well as in the YouTube description box.
YouTube and Facebook for business
You have created that important video masterpiece. You’re on YouTube and you’re starting to see some hits and visitors coming to your website. Now is the time to increase traffic even more.
You may or may not have heard of Facebook. This is the largest social media site in the world and now ranks second in terms of power, after Google. Some say it is even bigger. Only time will tell. The point I’m trying to make here is that the huge subscriber base on Facebook is something you can use to your advantage. You can use both YouTube and Facebook for business by having them work together.
One thing you can do on both Facebook and YouTube is promote your video content to your friends. You will find a YouTube share button that allows you to share your video on your Facebook account. Your friends see it and if they like it, they visit your website. Are you starting to see the potential when you use YouTube for commercial purposes?
On Facebook, using the share box, you can directly type the URL of your YouTube video and share it that way too. This is a unique way to use YouTube for marketing purposes.
Why not create a Facebook fan page that showcases your company or product? You can embed any YouTube video you have created. Now you are opening it up to all of Facebook and your audience is expanding.
If you use YouTube for commercial purposes, you need to use a little imagination to get your content seen. It opens up a whole new world of marketing for you.