Blogs can help your business in a number of ways. Every company needs to show its products. Every service provider must demonstrate that their services are worth paying for.
A website will market its products and services 24 hours a day, 7 days a week, 365 days a year. A blog, either on its own or as part of your website, can show that you are an authority in your niche or industry that really knows what you are talking about, or that you have the skills and experience to create quality products. .
Content is king
Content is the main driver of successful marketing these days. The words on the page help your target audience find you. Whether they’re using a search engine like Google or a social site like Facebook or Twitter, your audience will use keywords to find you, and that means written content in all its forms. This includes your video titles and descriptions, image names, and more.
Free traffic
Search engines and social networks provide free traffic. Good content on your blog will give them a reason to stay and look around to see all you have to offer.
Blogs can encourage engagement
If you allow people to comment on your posts, your blog can soon become a hive of activity.
An invaluable resource
Chances are, if you’ve been working in your niche or industry for some time, you probably have a great deal of content to leverage. This can help your blog become a resource that people interested in your niche will visit again and again. This also means linking to your site and sharing content from your site. It also means that guest bloggers contribute, add even more content, and hopefully encourage their own followers to visit your site.
A way to build relationships
People do business with people they like. A blog can help visitors feel like they know you. Hopefully, they will start to follow you because they enjoy your opinion on the topic.
Your blog posts are free samples
If you plan to sell any type of information product, your blog post will give you a clear idea of the quality that your customers can expect.
Blogging software goes beyond a normal website
If you use blogging software like WordPress, you will have access to thousands of free mini-programs called plugins. They add functionality to a site and / or change its appearance and site type entirely.
Blogs are great for traffic, lead generation, and sales. If you want to show that you are informed, you need a blog.