Where is this giant sign? It’s right where it should be. There is only one logical place in this country where it could be. No, it’s not in New York City. A neon sign of this size needs a lot of space. You also have to advertise somewhere that is popular enough that this gigantic billboard can pay for itself. That means a place that attracts millions of visitors annually. New York City welcomes them.
But where could they put it? Times Square doesn’t have enough space. Also, the corporation that owns this neon sign has property in the Big Apple, but there is not enough room or space for this sign, which is not a sign that can be hung or placed on a building. The only place that ticks all the boxes, if you haven’t already guessed, is “The Strip” in Las Vegas. This location is ideal because the money generated here far outweighs any income New York can produce and once you see the price, you’ll know why Las Vegas got the thumbs up. The most obvious reason, the size of this neon sign, points to Las Vegas.
This neon sign was the brainchild of the Hilton Hotel Corporation. The company that was to build the original sign had planned to build a 364-foot-tall sign on the site when they started in 1994. However, this neon sign was all but destroyed during construction by a wind storm in July of that year. . Luckily, however, the intact foundation and steel frame were usable when the foundation for the new sign was poured in 1996. It became the largest and tallest freestanding billboard in the world. Las Vegas, known as The City of Lights, received the brightest neon sign in the world.
What makes this neon sign the brightest star in town? It is powered by flashing ballasts and neon transformers. Lights are provided by more than 1,500 flashing sign ballasts. The total area of the sign is more than 70,000 square feet. This neon can produce up to 64 shades of changing colors. The hotel’s name, Hilton, is done in rebox-style letters 164 feet wide and 29 feet tall and uses 9,310 feet of lighting. The sign is two-sided and displays ridges that are four lamps deep all the way up and down the sign.
The sign features a “Star Trek: The Experience” logo and a programmable reading board. This double-sided reading board is 40 feet tall and 80 feet wide and filled with 32,000 colored lamps per side. The Star-Trek portion of the sign required 6,944 linear feet of neon to light. The sign’s flashing ballasts are used to turn colors on and off, move light across the screen, and control the sign’s flashing activities efficiently and effectively. Flasher ballasts are 120 volt, high output, allowing dependable shutdown at low temperatures. They support up to three lamps and have preheated cathodes to improve lamp performance. The ballasts are good for about 20,000 hours. The sign has proven to be very popular with visitors. There is another title that could certainly be applied to this sign for a price tag of approximately $9 million, it could easily be the most expensive neon sign in the world.
It is interesting to note that Saginaw, Michigan claims to have the largest neon sign in the state. It is 35′ tall and 50′ long and is said to be the largest figure sign in the entire United States. A figurative sign is based on human or animal figures.
Neon signs are things we see every day. From our largest cities to our smallest towns, they display their colorful brilliance day and night through all kinds of weather. Although their main function is advertising, they add warm lights to illuminate many dark areas. They add color to monotonous buildings.
America has its Times Square and Las Vegas, both impressive showcases of neon signs. London has its Piccadilly Circus, a well-known sign display. Some of the other places with bright billboard centerpieces are Tokyo’s Ginza and Shibuya, Osaka’s Do ton bun, Shanghai’s Nanjinj Road (the world’s largest shopping street), and Bankok’s Soi Cowboy district, named after an American who opened a go-go bar there. in the 1970s. This one made the list because of the supposed off-putting weirdness of it that featured pink elephants marching up and down its neon pink streets.
Neon signs are found all over the world. Although they proclaim their messages in hundreds of languages, their purposes and benefits are the same as here.