Many people ask me what the difference is between becoming an affiliate or a reseller. What is the simple answer? Let’s say there is a reseller and an affiliate, they both sell the same digital service for XYZCO; however, there are significant differences between each person’s agreement.
What is a reseller? A reseller creates a reseller account with XYZCO, and then (kindly) requests that customers sign up for products or services. The reseller can sometimes provide the technical support to their customers and in some cases manage the billing directly with their customers, then the reseller company processes the order. Many companies offer while labeling solutions and customer support can be included to make it look like their service. With digital products, your customers pay you an amount of $ xxx.xx and then your reseller completes the order and charges you their wholesale reseller fee of $ xx.xx for you to make a difference on each order. Customers deal directly with the reseller and resellers can set their prices at a level of their choice.
What is an affiliate? An affiliate is strictly an evangelist of our service. He or she refers clients or traffic to XYZCO, where they open their own accounts with the special affiliate code to inform us who referred them. XYZCO pays affiliates a commission and the current rate is a continuous percentage of referred sales. Many affiliate programs pay a one-time commission; However, companies like SendPressReleases.com – the Send Press Releases affiliate program offer a free program to sign up and pay you forever for any of your referred customers, allowing you to build a real affiliate business with digital products they sell.
There are pros and cons to each type of account, and which one is right for you will depend on how long you would like to invest.
Key points to consider when becoming a reseller;
Getting started as a reseller is very easy and can be done in a few minutes. I would recommend taking some time and doing a little research on the type of monetization terms that each reseller program offers. Many key points for both the reseller and the affiliate may be the same and it really comes down to your potential profit and success with the individual program.
How long does the software track client visitor cookies? Most reseller software will have a follow-up bake, so if you refer someone using a referral follow-up link, a record will be kept if you later purchase up to 30/60/90 days and sometimes longer. Many people take the time to start and execute an order, so this is a very challenging factor.
Many reseller programs will pay you for the first referral you request, but then the terms may change. Ideally, you would like that customer to get paid every time they place an order.
Simply put, read the terms a reseller provides you and see if they are fair and profitable. There are many types of reseller businesses that you can start, so you must first identify which type of reseller business model is right for you. Perhaps the overall key factor is reselling something that you are interested in or passionate about? Choosing a for-profit reseller isn’t always a bad idea, either!
Key points to consider when joining an affiliate program;
Minimum payment threshold, this may be the amount you need to generate before a payment is delivered to you for your affiliate marketing efforts. The payment threshold can vary from program to program and can range from $ 5 to $ 100 and in some cases, if you do not comply with the terms (within 120 days, for example), you will lose your affiliate earnings. I would recommend learning the terms before joining any program, no matter how good the initial earnings model looks.
Are the products you want to affiliate with profitable and easy to process? This could be a very good question to ask yourself. Be on the lookout for surprisingly high commissions, yes sometimes internet marketing is like pyramid schemes and if an affiliate program sounds too good to be true you probably need a closer look.
Earn money type of products and MLM. I’m sure you know someone in one of these product categories, maybe even making money. Do not do it. Move in another direction, the statistics and the numbers do not lie. These types of programs work on your greed and in many cases do not provide a product that justifies the potential. Do your homework ..
What is better an affiliate program or a reseller program?
These are the questions that you must determine yourself. With each comes its own set of pros and cons. With a reseller program, you may have a more independent business that you can grow over time; However, an affiliate program is easy to start for free in many cases and can be a great part-time or second income business.
Here are some statistics to ponder as you consider your options;
Affiliate marketing spending is approaching $ 5 billion in the US.
Affiliate marketing generates a whopping 1% of the country’s total GDP in the UK.
About 15% of all revenue in the digital media industry comes from affiliate marketing.
In 2016, more than 80% of brands used affiliate marketing.
Why do you have an installation fee?
Many reseller and affiliate programs charge a setup or account fee to get started, and yes, this is very common. Reseller programs that offer you a great program, support, and even white label customer support to assist and assist your customers on your behalf. This can be a fantastic situation and can allow you to operate your own business and have the support of your affiliated reseller company. I find digital products that are in high demand, that also offer support to their clients on their behalf, are some of the best and most effective programs.