Since the UFC became available on pay-per-view, people have flocked to various websites to find hacked UFC live streaming sites. With each event costing $ 44.95 and $ 55.95 for HD, it’s getting harder and harder to buy UFC events. More and more UFC fans are turning to these alternative sites to watch their favorite UFC fighters. Is Zuffa just wasting your time and money?
Zuffa LLC., Owner of the UFC, has been very active in his battle against piracy. Zuffa has gone so far as to file subpoenas for Justin.TV and Ustream.tv, popular sites where users can stream their own content; Zuffa also sued a man who sold UFC broadcasts for $ 6.99 a piece for $ 6,000,000. The latest in this swarm of UFC lawsuits is one against Bellator for alleged theft of “trade secrets.”
Zuffa is wasting your time and money trying to stop all these hacked broadcasts. Instead of trying to destroy these illegal flows, why not try to make the service more affordable, thereby increasing the number of sales? The UFC is currently offering the purchase of live streams from its verified providers here. The problem is, all of these sites still cost at least $ 44.95. Anyone who Googles “UFC streaming” will come across an illegal streaming site before going to the UFC site and then paying the $ 44.95 for the fight.
These UFC streaming sites will never stop due to the sheer volume of them, not to mention that several are hosted in countries outside of the US The UFC cannot stop companies outside of the US, as they cannot they have jurisdiction, unless they pursue a long-time, money-consuming process that would not lead to any positive results.
The NFL, NBA and MLB have viewed illegal broadcasts as a lost cause. This is due to the fact that they make money from advertising on big networks like CBS, FOX, TNT, and more. Even if there is an illegal broadcast of one of these sports, the viewer continues to watch the commercials. So what can the UFC do to take advantage of these broadcasts? The most obvious solution is to make purchasing UFC streaming events online available at a discounted rate from your authorized vendors. People, including me, are much more likely to buy an event that costs $ 14.99 than it is $ 44.95. I’m willing to bet they are three times more likely.
By decreasing the price of your flows and increasing the volume of sales, your total income would probably be greater than that of the current price system. The second solution would be much more difficult. The UFC would need to join a large network, like CBS or Spike, for its big UFC events and bet on the ad money generated by the commercials. The problem with this idea is that UFC events are already 2-3 hours long, and with commercial breaks, viewers may not want to stick around any longer for the entire show.
In the end, the UFC is waging a war against UFC live streaming sites that it just can’t win. Zuffa needs to take a new and more practical approach. As society continues to become more tech savvy, illegal streams will continue to be easier to find and harder to shut down.
Additionally, the UFC is streaming the UFC Fight Night 23: Fight for the Troops 2 preliminaries for free on Facebook on January 18, 2011.