Gone are the days when you used to advertise through brochures and flexes, with the dominance of technology and reliance on IOTs, the demand for a website is on the rise. Most businesses are eager to maintain a website but fail to rank in search engine results pages. Google is a cunning analyzer; you have to regularly feed it with updates and new trends. If you feel like your website has been performing poorly, chances are you haven’t followed the latest trends in SEO. The era of Panda and Penguin is over, the dawn of Humming Bird has happened and you need to prepare your website according to the changing trends.
Some Innovative SEO Trends to Consider for Optimal SERP Ranking
Accelerated Mobile Pages Project, a new initiative launched by Google to create more user-friendly websites for users. According to this new trend, a lighter and simpler version of HTML is demanded. With slower loading web pages eating up traffic, AMP has become a game changer for dominating the SEO realm. AMP pages will load 30 times faster than normal web pages and should be adjusted accordingly for best results.
Redirect back on the image
Back then, “redirects” were called SEO leaks, but with changing requirements, they’re back in the game. In the latest announcements from Google, it was announced that “Redirects” will no longer contribute to SEO leaks. Now all websites can use 3xx redirects to rank their websites without any problem.
Social Media Redirection
As branding moves on social media, Google stands ready to help you rank your website, if they do well on the social media platform. Linking the website with LinkedIn, G+, Facebook, Twitter, Pinterest and YouTube will have benefits in real time. The more likes and reviews about your website on social networks, the higher the chances that traffic will be directed towards your website.
Gone are the days when Google only focused on keywords. With the changing trends, you will have to produce quality content. By quality we mean informative and non-promotional content. With this in mind, you need to revamp your content generation strategy and focus more on delivering consistent quality, rather than keyword-filled crap.
Keeping all these things in mind, you can draft the right way to deal with your quest for higher rankings in the SERP pages.