All over the world, mobile sales have surpassed desktop computers by leaps and bounds. The number of users turning to tablets and smartphones to surf the Internet or shop online is growing faster and faster.
In this highly competitive digital age, where portability is king, it is imperative for businesses to employ responsive website designs to create mobile-friendly websites for their products.
This could be the best decision you could ever make for your business. Here are the top seven reasons for you to use responsiveness when building your website:
Google favors responsive web design
Websites with responsive web designs would have the same URLs and HTML codes, even when accessed from multiple devices. This makes it easier for Google bots to find, crawl, and organize the content on your website. To learn more, check out some websites that rank highly on Google and look at the responsive web designs they employ.
Improve user experience
Responsive websites offer an enhanced user experience. User experience significantly affects search engine optimization. If your website offers a good browsing experience for your visitors, there are better chances that it will rank higher in Google search results. Furthermore, it has been shown that users often return to and recommend websites that provide a good user experience.
Easy to change or upgrade
When you use a website with responsive web design, making changes across multiple devices is much easier as you only have to modify the coding on one URL. This is useful when quick changes need to be made to the content of your website.
Sharing and linking becomes easier
One of the most important factors when it comes to optimizing your website for search engines is high-quality link building. Having the same link for your mobile and desktop versions helps make link sharing and promotion easier. It is also very beneficial if you can offer your visitors a unique link to share with friends and family.
Faster website load time
Websites that use responsive design generally load much faster than dedicated mobile sites. Some studies have shown that loading speed is a major factor affecting the ranking of websites in search engines.
Responsive web design is considered very economical as it saves you from having to create a separate mobile site for your business. The costs involved in developing the mobile version of a website can be quite high.
Less chance of duplicate content
If you have a separate mobile site for your website, there is a chance that Google bots will interpret this as duplicate content, which can negatively affect your ranking on Google.
Various brands that build mobile websites to reach a larger audience rarely experience the expected business growth. Responsive web designs, on the other hand, have proven to be extremely effective in building a user base and improving search rankings.