Search engine optimization, or SEO, is the process or series of steps one takes in an effort to make their website or other online assets more visible to others when others search for content online using search engines. This is also known as positioning one’s assets to be found using “organic” searches rather than “Pay Per Click” (PPC), in which search engines are paid a fee to help your site. stand out and be found.
So what is really involved in this process called SEO? What are the steps you want to take to develop your assets online so they are more easily found? My list below is by no means complete, but it will serve to give you a solid overview of the tasks you can complete to make your site more visible.
Search engine registration: The first thing you’ll want to do is register your website with the search engines themselves. Most search engines offer you a method by which you can tell them about your site and site ownership and you can also tell them what web pages exist on your website by submitting a “Sitemap.xml” file.
Search engine indexing: Next, you’ll want to tell them more about your individual web pages so that this information can be stored and “indexed” in their internal databases for use when people do “organic” searches. Each search engine has its own method of accepting indexing requests for its website, for example; Yahoo-Bing allows you to submit 10 web pages for indexing per day and Google, the world’s largest search engine today, provides you with a web page indexing request tool called “Browse Like Google” where you can enter your pages. to be indexed. Remember when using this tool to register each page as a standard web page and also to register these same pages separately for mobile pages if they are “Mobile Responsive” under construction, as Google maintains separate databases for mobile pages and for organically found on a mobile phone. You must also have them registered in this second database.
Link building: This is the art of building links to your site from other quality internet locations that are generally owned by others. This is often done by leaving posts on other forums, asking other site owners to link their sites to yours, building a presence on social media platforms such as Facebook, Twitter, Pinterest, Instagram, Reddit, etc. and link your presence on those sites to your website, write articles and press releases that mention your site, post videos to places like YouTube and Vimeo related to you, publish e-books, and more. The more “external backlinks” you can create on your site, the stronger your site will appear in the eyes of Google and other search engines and the better your site will rank within those engines organically.
On-site optimization: There are also things you can do within your own website to strengthen your SEO ranking with search engines. You’ll want to do keyword and keyword phrase research as you create web page titles and write content for those pages, do the same for the images you use so they are well described, link the pages so they can keep to them. people on your site longer easily giving them more access to additional related content on your site, create “Anchor Text” on your site, which means taking strong keyword phrases and embedding hyperlinks to other locations on and off the site behind this text.
Content creation: Write the content of your website in such a way that the title and description of the web page are supported by the words of your content as close to the top of the content of each page as possible, as this helps to validate these pages as real and valuable to search engines when rendering pages for their own content consumers.
Use of videos, audios and images: Use them freely on your site, as search engines know that people prefer to watch videos, view images, or listen to audios more than they like to read text, so use this strategy and make sure to describe them in detail within your goal. websites. -data “and also submitting them for indexing to search engines. It’s a tedious job, but it will pay significant dividends to your site over time in terms of visibility.
Create your web pages to be “mobile friendly”: These days, search engines like Google won’t even show unresponsive pages to people querying “organic” content through them. If your web page doesn’t respond, they won’t find it.
Create web pages natively: Build your web pages natively instead of using templates whenever possible and test them for loading speed. If your web pages and in particular your mobile web pages do not fully load in 2-4 seconds, your page will be penalized or will not even be viewable by organic searches. Template pages tend to be “fatter” so they take longer to load, which is why I make this point. Also keep the size of the images small – 4 megabyte images take much longer to load than 20K images …
Competitive keyword analysis: Do a competitive analysis of your keyword research and where you place those keywords in relation to your competitors. Look at what’s getting to page one in an organic search for keywords and phrases you want to rank for, and investigate how difficult it would be to scroll them so that your content shows up on page one of a search, and there are a number of tools. that can help you make this job easier. However, the bottom line is that you want to get to page one when you rank the words and phrases you choose and how you use them for SEO effect on your site; You don’t want to do all this work to rank on page 10 where far fewer content seekers arrive.
Use search engine dashboards: Search engines create informational dashboards for you to use to see how your site is viewed and what bugs they find on your site, and they often offer suggestions for fixes and improvements. Use these panels! Get as much as you can from them about the quality of your site, make the corrections, and let them know when you’ve fixed it so they can “re-crawl” your site to record that it has improved. Doing this job is very important to maintaining a good ranking in search engines.
In summary, the above are just a few of the main things you will need to do in order to have a chance to get to page one in search engines organically. Organic SEO takes a lot of work, but those who spend time doing this work on their sites are rewarded with organic traffic to their sites. Improving organic SEO should be an ongoing process for any company trying to do business online. Traffic is money and if others are doing this and you are not, they will be the ones making the sales you want. Getting it right often means business survival itself.