Search engine optimization, or SEO for short, is not something you can do once and rest forever. The world’s largest search engine, Google, continues to update its algorithm, so you’ll find that the top results for the same keyword change after a while. Although this improves the experience for people searching, as a website owner, one would still need to make changes to their SEO efforts. Let’s see how you can tackle Google algorithm changes for SEO in 2020-
Find new keywords and incorporate them naturally
As the year progresses, new trends suddenly appear giving the whole world some new things and some new words. For website owners, this gives them some new keywords. One must remember that keywords are probably the most integral part of one’s SEO, and finding new and useful keywords takes good research and focus. Once you find them, use them in your website content as if they were naturally integrated into it. In simple words, don’t make it seem like you’re polishing the keywords in your website content.
Link your website correctly
Strong backlinks (where you link links from your website on other websites) are still at the forefront of off-page SEO. This helps you get more visitors to your website and make your website rank better on Google. Try to relink your website on websites that have stronger authority for better impact. Second, don’t keep too many outgoing links because too many of them negatively affect your ranking. Also, focus on keeping relevant links between websites in relevant articles. Try to get links from websites like:
– Yellow pages: The Google to find your business in local businesses.
– TripAdvisor: Wonderful website to get local clients for hotels, restaurants, guest houses, etc.
– Whats On Web: Awesome web directory to promote your website for free. Select your niche and submit your website.
Content and readability
Content is the main driving force in getting people interested in your website. This time, you have to remember to make your content longer. The average word count for top Google searches is around 1,900, keep that in mind. But remember, don’t search for duplicate content just because you want to keep to your word limit. Apparently, that doesn’t bode well for Google. Use Google Search Console to determine problems of this type. Adding multimedia to your content helps a lot according to research. Finally, remember to check the viability of your website. Install Toast SEO on your WordPress website. It comes with a readability checker. Otherwise, use other verifiers available on the Internet.
Healthier Website Performance
There are several things that you can instill to improve the performance of your website. First of all, check the page load speed of your website. For that, use PageSpeed Insights to check your website speed. Second, if you manually install any plugins, always check for malware as that could greatly slow down your website loading speed. Third, it is also important to optimize the visual content of your website. You need to place them on your website in such a way that all of your visitors can see it. It also bodes well for Google.
Here’s how you can improve your SEO efforts for 2020, keeping them in line with Google’s newest algorithm.