What marketing avenues are you using to make customers aware of your products and services? Are you increasing the creative component of your marketing strategy? Do you think social media magazines will fit into your marketing program?
By examining the ingredients of inbound marketing, we discover up-to-date ways to advertise and reach our target audience. Inbound marketing includes social media, comment marketing, quality article marketing, video marketing, content marketing, and mobile marketing. Inbound marketers are finding new visibility opportunities in the social marketing circuit. A new mobile marketing niche designed to build relationships with consumers is through social media magazines.
Social media magazines are enhanced with advanced technology that allows the reader to experience high-quality content with easy-to-use multimedia capabilities. Content published on this medium is automatically formatted in your mobile device’s web browser in a print-like setting.
Radio, television, magazines, direct mail, and newspapers (or ROPs) are the traditional promotional components of a company’s marketing plan. Each element carries substantial costs, some more than others. Typically, companies would strategically place their promotional dollars in areas that could generate high visibility at a prime location or time. The four tactical components of a marketing mix would consist primarily of price, place, product, and promotion. This traditional use of product promotion is classified as outbound marketing.
Marketing managers can no longer rely on the usual credit billing inserts, direct mail, trade shows, email blasts, telemarketing, or cold calling to deliver a substantial return on investment (ROI). If you’re a staunch outbound marketer, you need to incorporate more inbound marketing elements into your marketing mix. It’s a fraction of the advertising costs of traditional marketing, though you do have to spend more time building your brand’s visibility. The time you invest constructively and creatively to reach your customers through interactive channels will pay off in the end.
With the rise of mobile subscribers, companies are capitalizing on the wave of digitally connecting to this segment of the social media population. Mobile penetration through portable devices such as Apple’s iPad, iPhone, tablets and other smartphones offers the potential for a lucrative marketing opportunity. The promotional component of the marketing mix is constantly evolving. A business or non-profit organization can no longer think outside the box, but they have to go outside the box entirely. New unconventional marketing strategies are changing the face of advertising communications every day. Social media magazines are making an innovative change in the mobile marketing revolution.