The company
Smoothie King was founded by Steve Kuhnau in the late 1960s and is based in New Orleans. He is considered to be the creator of the nutritional fruit smoothie. Currently operating in over 600 locations in the US and Korea, they have the distinction of being the largest franchise of their kind. Entrepreneur magazine ranked Smoothie King #1 in the juice bar arena for a narrow seventeen years and #8 overall based on growth, size, and financial attrition. Its goal is to operate more than 5,000 stores worldwide in the next ten years without ever losing ground as an industry leader.
The product
Smoothie King offers freshly made, fruit-based, nutritional shakes, a line of vitamins, supplements, sports drinks, herbs, snacks, energy bars and nutrition products. They have over 40 different flavors of shakes with a mix of vitamins to satisfy any need. Their stores are called Lifestyle Centers and they focus on health and nutrition. Instead of the consumer focusing on losing weight, building muscle mass, building the immune system, or supplementing a health regimen, they will find assistance in designing a nutritional system for their specific needs. Additionally, this niche smoothie market boasts over $2 billion in sales year after year.
cost
- Deductible Fee: $25,000.00
- Total Investment: $142,000.00 – $319,500.00
- Net Worth: $150,000.00
- Liquid Assets: $75,000.00
- Royalty fee: 6%
- Contract term: 10 years/renewable
Support for
- Guidance: Pre-opening support, culture identification, budgeting, site selection, construction support, financing
- Training: twelve days, hands-on, product knowledge, operations, management
- Grand Opening: Specialist assigned to assist, education on policies and procedures, employee training, inventory control, product management,
Advantage
- unique product
- Market niche
- Growing market
- established brand
- Established business model
- Proven Franchise Success
- Professional Corporate Support
- Purchasing power volume/supplier support
- customer loyalty
With over six hundred locations and 37 years of successful franchises, this company has proven its model and earned the trust of its franchisee investor.
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