Instagram is a social networking application that was designed to allow you to share videos and photos online. Most people think that it is just a way to share vacation photos or what they are eating with friends.
But Instagram has become a social media powerhouse. It has become a great place for businesses and brands to connect with their fans and increase sales. In a month, more than 120 million people on Instagram will visit a website, get directions, call, email, or direct message for information about a business based on what they saw on Instagram.
Easy to use
Instagram is incredibly easy for anyone to use. Even if you don’t have much experience when it comes to social networking websites, you’ll find that Instagram has a very user-friendly interface that you’ll learn to use effectively in no time. It’s a great way to give your business some personality and pique the interest of customers.
You usually have to spend money when it comes to tools and resources to improve and grow your business, but you can set up an Instagram account for free by downloading the app on your smartphone or tablet. There are no limitations in any way. You also don’t need to spend any money to create a business profile.
A business profile on Instagram allows you to gain valuable insights about your followers. This is unique information available only to business account owners. You’ll find out more about who your followers are and when they’re online.
Reach a large audience
Millions of people around the world use Instagram every day. Using hashtags makes it easy for your posts to reach people who are looking for particular things about your business, products, or services, but may not be following you yet.
Getting a business profile on Instagram will allow you to be creative with the videos and photos you post. You must post quality and unique content if you want your business to be a success on Instagram.
You can get creative using Instagram stories. It’s a feature that allows you to post a photo or video, but it’s only available for 24 hours. After that, it’s gone. Because they don’t exist forever, people are encouraged to quickly view and share them. For businesses, Instagram stories have great potential and can be used to drive business if used correctly.