Your website shouldn’t just be a portal for reading information; you need to post videos and audio with quick and easy insight, engaging, and creatively communicating. So don’t write it, record it. Here’s how to do it effectively.
How do you get a really good interview?
The objective is to provide, in the interviewee’s own words, facts, reasons and opinions so that the listener can reach a conclusion. The questions and answers are for the benefit of the eavesdropping audience. The interview is:
- It’s not a discussion – do not confront opinions with yours, do not comment on the answers and never use the word ‘I’
- A spontaneous event– Essay clues damage the credibility of the interviewee. Do not tell the interview the question beforehand, only general questions
- For the audience– Ask what the listener would like to ask, so get to know the listener and take them into account.
3 types of interview questions
- Facts – Check that they are just before the interview begins.
- Reasons / explanations – question the reasoning; make sure the explanation is clear to the audience. Investigate the reaction to the events, asking for examples to illustrate the points where appropriate.
- Emotional interview – an idea of the mental state of the interviewee – the strength of the feeling is more important than the rational.
The way you ask is as important as the content of the question. Be sensitive but not overly loving, impartial but not indifferent.
The best journalism tips
- Be balanced and impartial
- Know the audience and take it into account
- Know the topic you are interviewing about
- Think about the interviewee’s agenda
- Take an alternative approach: What are the opposing points of view?
- Be careful with assumptions – would the audience assume that?
- Treat people with respect, make the most of who they are
- Challenge people to think more clearly
Preparation of the interview
- Know what you want to achieve and the main point to cover. Facts, reasons, emotional intuition?
- State the facts for the questions: names, dates, figures, and facts.
- Know the arguments against the issue.
- Write down questions but don’t ask them regardless of the answer.
- Establish a relationship with your interviewee
Pre-record before the interview and listen to the results with headphones. You can use this time to make sure you have the correct name and title of the person on the tape, but also ask an unrelated question so you can hear a natural sentence.
- Use non-verbal communication, such as eye contact and facial expressions; avoid verbal recognition.
- Monitor the recording: listen to the recording. Watch for sound changes and change the position of the microphone when necessary.
- Consider the objectives of the interview and keep it on track.
- Listen to the follow-up question; it is important that you are not so preoccupied with the next question; you don’t focus on the answer.
- Stay on time: when you need a 3-minute interview, don’t log 20 minutes.
- Ask for action and explanation when possible and be prepared to change positions for the best recording.
7 basic questions: who / when / where / what / how / which / why
The best thing is why: it is revealing of the interviewee, it asks for an explanation and a value judgment. for example, why did you decide …? Why do you think …?
- Only ask a reverse verb question if you want a yes or know the answer. Are you? It is? You do?
- Do not confuse with long, rambling or multiple questions
- Hear the answer
- clarify where necessary
- ask for examples of what they mean
- take your train of thought where you want to go
- Play ‘devil’s advocate’ to challenge assumptions
- Thank the interviewee.
- Check the recording.
- Re-record when appropriate.
Good luck let me know how you are doing or better yet post the results to me.