Pay-per-click (PPC) campaigns are a great way to get into online advertising without spending a fortune. You can start with a small budget and see big returns on your investment over time.
But even before you start, it is important to understand all the different goals you may have in mind for your PPC campaign.
Create your list
Email lists are a lucrative way to market your services and products. You get people to agree to receive a marketing message from you through permission-based marketing. That is, they register of their own free will to receive the messages. They usually receive some kind of gift for signing up.
Promote an event
Short-term goals are really great to complete with PPC campaigns. Events usually have a certain date when they will take place, and this bodes well for pay-per-click because people don’t like to get lost. With a deadline approaching, people are more likely to sign up if they find out through PPC.
Sell your eBook
Have a published e-book that you want people to know about? Starting a PPC campaign to promote your book is a great way to get more people to buy it. You can allow your ad to send them to a video trailer of your book and an order page.
Get more followers
If you are trying to build a community on Facebook, running a promoted post ad or other type of PPC campaign to get your group known can do wonders for getting more followers.
Get more engagement
You can run promoted posts on Facebook, Twitter, and Pinterest to get more engagement on a particular post that you want people to respond to. However, when you get the commitment, be sure to respond to increase the effect.
Promote a contest
If you have a contest without PPC, you may end up very disappointed with the results. Contests are wonderful ways to build your list and gain more awareness about your brand.
Close more sales
PPC can also be used to promote a direct product for direct sales instead of promoting a list or post. Sometimes people just want what you have to offer and they want it now, not later. Create an impressive sales page and the PPC ad can be linked directly to the sales page for better results.
One great use of PPC is to retarget people who have seen your website and your offers, but haven’t bought. Bringing them back is a great use of PPC campaigns because sometimes people just left because they were busy and the reminder to come back will help.