There are so many ways to use Facebook Live to market your business. As you read through these ideas, you’ll likely think of more ways. When you come up with ideas, write them to a file so you can try them out.
Host a customer contest
Go live, then invite your customers to go live in your group or on your Page. Tell them you want to know how they use your product or service, and what a difference it has made for them in their lives or business. This is a great way to get testimonials that can even go viral. The one who gets the most likes wins.
Organize a round table with a panel of experts
Bring in some experts on your topic and host a roundtable discussion. Allow viewers to submit questions ahead of time so even those watching the recorded version can ask their question. Then let the panel offer their advice on the question. You can have many questions or just one question, weekly or monthly.
Organize an hour of open questions
You can go live at any time and let people ask questions while you’re live. You can warn your people by email and announcement or by scheduling Facebook Live, but you can also do it at the last minute.
Create private content for your group
An effective way to use Facebook Live is to create content just for your private group. Advertise it on your page, market it through your email lists and your blog, but ask them to join the group or membership to get the content. You can even make this another source of income.
Share a day in the life
You get four hours to stream, so you can host a breakout session where you work live while everyone can watch. You can talk about what you’re doing, share with them how you do what you do, share your screen, demonstrate what you’re doing, etc. during the live broadcast.
Host a Live Open Review Hour
This will work for many different niches, marketers, content experts, logo designers, trainers, etc. It invites people to sit on the sidelines and be criticized for something that you can usually fix if you get hired.
Carry out regular training
You can train people how to do things through Facebook Live. It doesn’t matter if it’s knitting, creating spreadsheets, cutting hair, applying makeup or cooking. Think of the things you know how to do that are relevant to your audience and show them how to do it.