How To Find Broken Links And Broken Backlinks That Hurt Your SEO -OSEO-08-.mp3
Speaker 1 Hey, guys, this is Tim Solo from a Trev’s, and today I wanted to talk about broken links and broken back links because both of them hurt your website’s performance and Google. You’re watching episode number eight of the oversimplified s. E o. OK, let’s start from a quick fix you a broken link is when a page on your site is linking to some other page that no longer exists. This is bad for two reasons. First is just bad user experience, because when people click a few links on your side that bring them nowhere, they will simply get discouraged. And second, Google will check every link on your page. And once it sees that some of them bring people nowhere, it will just value your page less because it’s apparently linking to some really outdated resources. Now, let’s talk about broken back links.
Broken back link is when some other site is linking to a page on your site that no longer exists. This kind of link doesn’t send you any link juice and it doesn’t help your website to rank better in Google. So now let’s see, how do you find both broken links and broken back links and how to fix them to improve the performance of your website. And as usual, I’m going to use HFS tools to help me discover broken links and broken backings. This is a travel site explorer, and I’m going to put my personal blog there and see if it has any issues with broken links and broken back. So it’s blogger dot com and I click search. US search for broken links first, I want to know if I’m linking to any pages that no longer exist. To do that, I go to outgoing links menu and click on Broken Links Report.
As you can see from this report, my personal blog has eighty one pages with broken links. This is super lame because when I check how many pages are indexed in Google using the site operator, blogger Jack Dot com, I can see that in Google Index there are one hundred and eighty eight pages from my personal blog and eighty one of these pages have broken back links. How lame it is. This is super lame and this is actually the reason why I decided to record this video for you. So let’s take a detailed look at one of the pages on my blog that features lots of broken links. For example, this one, this is an article about this so-called link roundups. And in this article, I have created a list of over 40 different blogs that publish link roundups. And apparently, as you can see from a travel site explorer, quite a few of these blogs actually, one, two, three, four, five are no longer life.
Let’s click on this page and see if it’s live or not. Nope, it returns and not found. There are. And what I can do is find this link on my page like this. Here it goes. And simply delete this link or probably updated to a live one. Actually, to be honest, going through the list of 81 pages and removing or fixing all the broken links is not the most fun work in the world. So I would probably outsource it to a freelancer or virtual assistant. And I’m sure once they fix all 81 pages on my blog, my organic traffic from Google should visibly increase. Now, let’s see if my blog has any broken back links pointing to it. Now I go to the inbound links section of the reports and click on the Broken Back Links report. As you can see, there are no broken back links pointing to my blog, and actually this is because I used to keep an eye on broken back links and fix them immediately, as they said. But they’re the website that I’m sure has tons of broken backings.
And this website is, of course, a Trev’s dot com. Let’s see how many broken back links we have pointing to pages on our site. Again, they go to inbound links section, Broken Bucklings report. And as you can see, we have more than 13000 back links that are pointing to our site. But Google doesn’t count them because the pages that they are pointing to don’t exist, for example. Let’s take a look at this first one. It comes from S.R.O. tools dot net, which, as you can see, is a perfectly legitimate site. But Google doesn’t count a vote from this site because it links to this page, Trev’s news, a Trev’s close keywords analysis, which is no longer there. And there are two ways for us to fix this issue. The first one is to simply redirect this your for example, to our home page dot com. This can easily be done with robots that I’m sure many of you know how to do redirects from from one page to another page. And the second option is to actually recreate the content of this page and put it by the same URL.
Newsflash a Trev’s close keywords analysis. We no longer have the content of this page, but luckily there’s a great site, Internet archive. You can put any that URL there and it will show you lots of cached versions of this page. For example, let’s go to a year 2013 and I’m sure in March there was a cached version of this page. So, yeah, we pretty much see what was there and we could just copy and paste this content and this banner and put back the page so that links coming to this page will no longer be broken and Google will will count them and help our site better. But again, we have thirteen thousand actually more than thirteen thousand of broken back links to our site. And recreating pages or redirecting them is not the most the most fun thing to do. So probably we will hire again some freelancer who will analyze this whole report and fix all the broken back links for us, which will again help our website to rank better. To be honest, I was very surprised today when I saw how many pages on my personal blog have broken links and how many broken back links there are pointing to a Trev’s dot com. Both of these reports show that we have lots of work to do and this is a huge opportunity to improve these sites. And I’m sure if you run these reports for your own site, you’ll see quite a bunch of broken links and broken back links that you can easily fix and improve your website. That’s it for today’s episode of Oversimplified AC Oh, I hope you enjoying my series so far and I hope you’re already subscribed to a Trev’s YouTube channel because I’m recording these episodes every single week. See you in the next one by.