Choosing the right web content category is key to online book marketing through free press releases and internet promotion.
A common mistake online writers and book authors make is choosing categories for web content. Before you start writing a press release to promote your book, look for free press release services that provide distribution in categories that match your submission. The correct web content category ensures that your press release:
- It is noticed by search engines
- Reach the right target audience
- You will not be rejected for the service.
The most important consideration to take into account when choosing a category is the potential reader: target audience or people browsing the web in search of your information. When a target audience places keywords in their web browsers, they want the search engine to reveal their information. The category you choose is your first search engine optimization.
After locating the free services, examine the list of categories that each service offers. Narrow the list of services by removing those services that do not include their categories. It is not helpful in your online book marketing plan to submit to services that are not within your interests. From the list that remains, examine the categories that best represent your topic. Some services also have subcategory lists.
Once you have browsed through the categories and subcategories, you are ready to write web content. Some online services are strict about where you ask them to put their web content. So be sure to write with categories in mind. If you do not write with categories in mind and select the wrong category, the online service will not distribute your submission. Some web syndication services allow you to choose a different category before outright rejection, if your press release contains no other writing issues. However, some services will be refused without explanation.
Your online book marketing strategy will give a target audience their first look at you, your books, services, and products and will encourage them to consider you when they need your services or publications. The more they see your name and your products, the more likely they are to remember you and your book, generating referrals, leads, sales, and public speaking opportunities, putting you in front of live audiences who will spend cash for your books. consulting and coaching.
Many online press release distributors offer free services if your submissions meet the minimum requirements: properly worded and formatted and placed in the correct category. Other services will offer to write your copy for a fee.
Today, online book marketing is key, even if you have a New York publisher behind you. Few authors sell books without using the Internet. As an author, you already know how to write. After all, you wrote a book.