You know that creating free reprint articles can be a vital part of your online marketing campaign for your website, but how exactly are your articles used once you submit them to publishers?
With a free reprint article, a publisher can put your article on their website for free. This is a huge benefit for publishers as a website needs content to attract visitors. In exchange for getting the free content, a publisher will always include your resource box along with an active link (or links) to your website. The publisher gets the free content and you get backlinks to your website and exposure for your site through your article’s resource box.
You may be wondering why these publishers don’t just write their own content, why do they resort to free article reprints? There are several reasons why a website owner would post free reprint articles on their site or in their ezine:
* The publisher may not be able to write their own content, they may have English as a second language, or writing may not be their strong point. The editor may not have enough time to devote to writing articles.
* The publisher may write some of the content for their site, but only use free reprint articles to complement the content they create. You may not have time to write as much as you’d like to publish, and use free reprint articles to make up the difference.
* Some publishers like the diversity of having articles from several different writers on their blog or website. Every writer has different areas of expertise and a different writing style, and a website that has content from a variety of writers can be very interesting to readers.
* Perhaps the editor wants content written by an expert, someone who knows more than he does about a specific topic. He may be able to provide much-needed information to a website’s readers by writing content that shares his in-depth knowledge of your topic.
What happens to your free reprint articles after you make them available online?
1 – They are published in blogs.
One thing that is absolutely necessary for a blog to be successful is content that is updated frequently. It’s not that easy to write multiple blog posts a week, and many blog publishers turn to free reprint articles to help them keep up with the need for new content.
2 – They are published on traditional websites.
Traditional websites are not known for having frequently updated content; usually the information on them is pretty static with basic information about a company (an “About” page, a “Contact” page, etc.). However, to keep the reader’s attention, it is not enough to have a few pages with information about the business. That’s why traditional website owners look to free reprint articles for high-quality content that provides useful information that interests their readers.
3 – They appear in ezines (electronic newsletters).
Every time you submit an article, you have a chance to be published in an ezine! Ezines are sent directly to the email boxes of people who have subscribed to that particular ezine. Most ezines are about a very specific topic, and the people who subscribe to the email newsletter are probably interested in that topic as well.
Depending on how many people the ezine is sent to, your website could see a big jump in the number of visitors a few days after one of your articles appears in an ezine. It’s exciting to see your website traffic make a sudden jump overnight!
You may not have considered the life your articles take on after you submit them to publishers. His articles help publishers to provide useful information to their readers and also help readers who need solutions to their problems. People will look at your articles and take the tips and advice you offer and implement it in their lives. Your articles serve an important purpose online and add valuable information to the Internet as a whole.