There are many online marketplaces that you can use or download today that can help you double your sales. However, since Facebook has the title of the most visited website and most downloaded app in most, if not all countries, you may want to harness its power to connect with people from all walks of life.
If you plan to market your products or services on Facebook, the first thing you need to work on is identifying your target market based on locations, ages, and interests. The next thing is to create a Facebook page for your business. You can request a web address to make your page visible using keywords.
The next thing is to upload attractive photos and captions. Engage your audience with eye-catching photos, as if they could speak up and promote themselves for you. You can write the product information in the caption or, as most advertisers do, include a link to your website where they can read the full details.
Besides photos, you can also upload a video or share a YouTube link. This social marketing strategy has proven effective in obtaining high engagement rates. Always remember that poorly edited photos may not get interactions (likes, comments, and shares), limiting your posts to your ability to reach.
You can effectively increase the activities in your content by running a Caption Contest where people need to interact or respond to your posts. Also, you can get more traffic by offering urgent discounts and promotions. Post your promotion announcements a week or two before the promotion date. Give your audience time to see your post, but don’t wait too long as they might lose interest. These will also help you gain followers who will surely visit your Facebook page from time to time.
Another useful social media marketing tip is to create Facebook events that you can invite people to participate in. Events can be in the form of product or service sample tests, book signing, or a webinar.
You can also take advantage of Facebook promo pages and posts. To effectively boost your Facebook business page, use advanced targeting options by narrowing down categories and adding more keywords. Facebook paid marketing is only optional.
Like the traditional form of marketing, online promotion on Facebook also requires intensive management. Post ads regularly and consistently, but in moderation. Keep them updated but don’t flood your followers’ feed.