The look of your web page definitely matters. The fact is that first impressions last a long time, and sometimes longer than you think, since rarely does a person bother to revisit a site that they found boring and uninteresting the first time they saw it.
In a nutshell, it’s imperative that your site look good, be exciting, even intriguing, as if a person has found clues to a treasure and is now forced to search until they find it.
If you don’t want to lose your visitors, you have to keep their interest, as if they were looking at a work of art. More visitors will follow, and there are many ways to attract them to your site.
However, before someone can visit and admire your site, they need to know what your domain name is so they can enter it into their browser.
From here on, we are going to discuss domain names or web addresses and how much they matter.
Why do names matter?
Names are remembered, forgotten, or worse, ignored, all because they sound bad, unimaginative, and irrelevant to the viewer. Have you ever wondered why parents find it difficult to name their children and how the right name can have great meaning in their children’s lives?
It is so.
Names are important and should mean something or stand for something. There is no need to dwell on that further. That is the law of names. Names have their own survival of the fittest, or are remembered or forgotten. Words have power, just like names.
In the online world, it is important to have a distinctive name on the web. The domain name will be among the first things the visitor looks at to get an idea of your site if it’s interesting and will initially judge both its relevance and credibility. The domain name you choose will also be important to SEO.
Your brand name is also important; it must work together with your domain name. Your brand and domain name are linked together and cannot be separated; they must match.
The viewer will see everything as a whole, so the logo, colors, words, etc., on the site must fit well. This is called “site aesthetics”.
For example, if your site is about Asia, then it is better if it has the word Asia in that-say, TravelAsia.com –gold, better yet, has a .Asia instead of a .com. Travel.Asia sounds much better. It’s specific, concise, and easy to remember, and it sounds subtly entertaining without losing its professional tone.