Category: Digital Marketing

The internet has really changed the game when it comes to online advertising. Internet marketing is an important part of any company’s overall marketing strategy. Additionally, affiliate marketing is important both for the opportunity it provides to businesses and those looking to work in the marketing profession. Internet marketing essentially works as a way for…

Marketing is a human activity. The origin of marketing is as old as humanity. During primitive and ancient times, individuals or families exchanged the agricultural products they had for those they did not have. As society developed, designated objects such as seashells, beads, feathers, etc. They were used in exchange for goods and services. Marketing…

Each year, as the Atlantic hurricane season approaches, many businesses realize they are at risk due to a catastrophic event called a “Black Swan.” Black Swan events are a constant source of risk in states like Florida, where many communities are subject to disruption due to coastal storms. This risk is particularly acute for businesses…

When you use Google (or any other search engine) to search for a term, have you ever wondered how the websites on the first page of search results got there, when there are probably thousands of other competing websites that match? with your search term? Well, the answer to that question is search engine optimization…

There have been numerous attempts to replicate the Shroud. Another was recently announced by an Italian scientist who was presenting at a paranormal conference. It appears to be just the latest version of many such attempts and was financed by the Italian Association of Atheists and Agnostics. At the time of writing this article, all…

Every time Google comes out with some amazing yet surprising updates that affect your SEO one way or another. Google recently announced that page speed will be a ranking signal for mobile search starting in July. This is something that mainly SEO professionals have suspected for quite some time, but we are glad that it…

With the advent of social media came an influx of shared images. An image on one social networking site is downloaded to the local computer and republished on another social networking site. This practice creates a serious problem for the owner of the original image and the third or fourth generation “right clicker”. I’m a…

Nonprofit organizations can and should adopt best practices borrowed from the for-profit sector when doing so will help them run a more efficient and productive organization. In fact, nonprofits should take seriously any business or operational practices that can reduce costs and further stretch the operating budget. One such practice is market segmentation. Market segmentation…

The press release has been issued to the media and they are now calling for an interview. Do you pick up the phone and start talking? No. Please take a few minutes to read this article and learn some techniques to make sure your media interview is impactful. Preparation is the key to a successful…

“Do you have Facebook?” “Yes, of course. But I don’t think you can find me, since there are too many people who have the same name as me. Try searching with my last name too.” “Hey, you celebrated your birthday at K-Box, right? I saw the pictures on your Facebook.” “Brother, I saw your comments…