The concept of electronic books or electronic books has been around for a while, the first gadgets were designed and manufactured since the late 1930s. In 1971, Michael S. Hart created the first electronic document by writing the United States Declaration of Independence. on your computer in text format so that the document can be…
Category: Digital Marketing
Small Business Marketing Plan: Increase Your Business Profits Without Breaking Your Marketing Budget
Most small business owners fail when it comes to their small business marketing plans. They have excellent technical skills in their line of work, but that just doesn’t translate into effective marketing skills. As a result, the profitability of many small businesses has been declining over the years. Increasing competition makes it more challenging in…
When marketing an e-book, use the introduction as a sales tool
Too often e-book writers and marketers forget that the Introduction to the e-book is usually available for the online reader who is interested in purchasing the book to view. Therefore, it should be used not only as an “introduction”, but also as a marketing message for the buyer. Over the years, I have helped many…
Technical writing: definition of demographics
Definition of demographic Often times, a client will specify a target audience when talking about the customer profile. This is a way of talking about the demographics of people in a consumer group. One of the purposes of a demographic is to find out what specific consumer segments exist in the general population. Another is…
Passive Marketing: 9 Powerful No-Cost Ways To Help Drive Book Sales
Introduction There are two main ways to market your books: “passive marketing” Y “active marketing”. Basically all marketing efforts fall into one of these two categories. Passive Marketing it generally includes all the seemingly small, static, and subtle ways of attracting readers. This involves marketing efforts that reach people, whether they know it or not….
Preparation of the writer’s portfolio
For some of us, writing is a hobby, a stress reliever, or an escape from reality (we do it because we love it, but not necessarily as just another career). However, if your goal is to get it published, Taking the time to develop a tool that allows you to market and promote your writing…
How to find your unique selling proposition
A ‘unique selling proposition’ (USP) is something that many companies have, but it would be true that most do not know they have one. When you follow the simple steps in this article, you will be able to identify your PVU and will likely find that you have more than one. Without a clear USP,…
What should a sales performance standard look like or what should you expect from your sales team?
When defining the tasks and objectives of a salesperson, it is important to be clear about what you expect. However, what should your sales performance standards look like? Below is a (high-level) example of a Sales Performance Standard. Maintain a high level of customer satisfaction with each of our clients. Maintain a professional attitude consistent…
How to write a business proposal that sells B2B
Many of my small business marketing clients want to know how to prepare a winning business proposal, especially a GREAT BUSINESS proposal, one that is going to win a contract with corporate clients! My whole philosophy of being a Client Magnet is about attracting clients, that’s why they call you. So you don’t have to…
How important is demographics to your business?
You probably hear about the word frequently, but do you know what “demographics” means? Demographics is the statistical component of marketing that is used to identify population segments through specific traits and characteristics. They make possible specific approaches for these various segments of the population. Business entities, large or small, of course know that this…