Information gleaned from regional and national studies on the challenges faced by nonprofits indicates that several issues are shared as concerns of nonprofit leaders. Board development and fundraising are top issues for nonprofits with a secondary emphasis on difficulties related to improving operations and managing resources more effectively. EMERGING ISSUES Some fundamental concerns were commonly…
Category: Digital Marketing
Web Content Strategist: What Are They Doing In A Great Website Design Project?
When talking about a web content strategist and web content projects, what is the context? The answer may vary depending on who you are talking to. A content strategy could be something as simple as planning a blog and distributing content through RSS feeds. Or it could be as complicated as planning to build a…
SEO factors and their impact on digital marketing strategies in 2018
As you may already know, Google is constantly evolving its search ranking algorithms every year. In 2017, Google AMP (Accelerated Mobile Pages) emerged. In 2018, many new trends are emerging that would affect SEO factors. Here are some of the upcoming SEO trends in 2018: 1. Search Engine Results Page (SERP) Features – The SERP…
How to choose the best Android app development company
Today, a business doesn’t prosper quickly without having a mobile-friendly nature. As the e-commerce industry grows day by day, the launch of mobile applications for companies becomes necessary. Android application developers are taking full advantage of this situation, as the global share of the Android operating system is greater than that of others. Companies offering…
Tips for creating a business anniversary slideshow
An anniversary is a time to celebrate another year that has come and gone. For companies of any kind, anniversaries are momentous occasions and celebrations of the successful culmination of years of solidarity or productivity. Creating a business anniversary slideshow with vibrant ideas can help you celebrate this historic event in a great and remarkable…
5 jobs to complete to build your website
Once you have a plan to build a website, you need professional help developing the site. The range of computer professions is as wide as the range of medical professions. It is just as unreasonable to expect a person to know everything about computers as it is to expect your podiatrist to perform brain surgery….
How to write a TV show proposal
Beginners should learn to write a TV show proposal if they have great ideas and want to present them to the best people in the industry. Anyone can try to sell their concepts for a television show without getting into the actual task of writing a script. How to write a TV show proposal is…
Create a Style Guide for Your Nonprofit – Avoid Audience Confusion
There is never enough time for communications to go out the door. But when two different spellings of the same word (both correct) are used in a membership promotion campaign, or the way your nonprofit is described varies from letter to letter within the campaign, or your logo It appears in different colors and different…
Why hire a copywriter?
Why Should You Hire a Copywriter? If you are running a small business or from home, it can be difficult to see the point in bringing in someone from outside. Why not cut costs by doing it yourself? After all, it’s just writing and everyone knows how to do that, right? There are a lot…
The perfectly formatted VITO chart
The following is a true story about the power of a perfectly formatted VITO card. Before you pick up that 3,000-pound phone to make a sales call to any member of Suite ‘C’, including the CEO, read and remember this story. Recently one of my salespeople had some trouble with the car, so I offered…