For the uninitiated, branding is identical to a logo image. However, the brand is much more than a logo. What is branding then? “Branding is giving products and services the power of a brand” (Kotler & Keller, 2015). From this definition, it can be clearly said that the brand is much more than a logo,…
Category: Digital Marketing
Job Search – Account Profile Template
The job search process is challenging and can become difficult if you don’t have a plan and specific systems in place to help you. Using a systematic approach with repeatable steps makes the process much easier and more effective. Once you’ve done a self-assessment to understand your career goals and determined your job search goal,…
Tips for content marketing and SEO
For all digital marketing companies and leaders, it has become challenging to work across important disciplines like SEO and content marketing. For the process of driving traffic, it is very important and you must keep up the efforts to drive to success. The perfect combination between content planning and promotion is the key to a…
How to improve on-page SEO
“How long will it take to improve search engine rankings?” – this million dollar question haunts all business owners. But unfortunately, there is no magic button to press that can rank your site higher. However, we cannot undermine the concern of business owners to increase their web ranking. According to a survey conducted by Infront…
Small Business Marketing: Strategy Always Beats Tactical Execution
The brilliant Chinese military strategist, Sun Tzu (544 – 496 BC), said two things that have always resonated with me: “Every battle is won before fighting”, and “Tactics without strategy is noise before defeat.” These thoughts also apply to marketing today, in fact, more than ever. Too many small and medium-sized businesses (as well as…
The best product to promote as an affiliate marketer
As a newbie in business, full of energy and enthusiasm to explore the internet business world but emerging successful in your businesses, what should you do to start earning income gradually? There are millions of products on the internet to promote and also earn commission and as an affiliate marketer you are not limited or…
8 simple steps to improve the user experience on your website
When your users visit your website, you want them to feel that everything works great, is intuitive, and that you can read their minds. The first thing you should do is research your audience, and then try out different ideas based on the research. Improve your upload speed If your site takes less than a…
How Much Does a SEO Charge in NZ?
SEO Charge in NZ Getting your website ranked in search engine results is a major investment. However, how much does a SEO charge in New Zealand? Luckily, there are a few factors that should help you determine the cost of SEO. One of the most important factors to consider is the size of your website,…
SEO Marketing 2018: Top Trends to Focus On
In the world of search engine optimization, 2017 was a busy year in terms of a rise in voice search and stricter rules for AMP (Accelerated Mobile Pages). In 2018, there have been some more exciting developments that you can adopt to stay ahead of your competitors. Read on to stay up to date with…
The Holiday Sales Cold Call Script
If you have been looking for a cold call script, take a look at this. Destination vacations are a big money operation. People who make 1,000 calls a week typically find 100 interested prospects who convert into 50 paying customers using scripts like this. Everyone fits a word here and there in the scripts and…