Colonialism would better explain the basis of current Chinese language policy. The system was established to achieve specific objectives that included the improvement of national unity, economic development and the reduction of illiteracy levels. In particular, prior to the 20th century, Chinese governments were unaware of the language challenges that were a source of economic…
Category: Digital Marketing
Online marketing and SEO on a low budget
Search Engine Optimization is one of the ideal online marketing techniques for all businesses, regardless of their nature, size, and objective. Because having a virtual online presence is just as important as having an established local store, it’s important to make sure your business website reaches as many people as possible. This, however, is often…
Engage people on social media by asking questions
As I have repeatedly said, “It’s called social media for a reason.” How do you gain traction with people on social media? Not by telling them things, but by asking them questions. When you make a post, go ahead and end it with an open-ended question, something like “What are your thoughts on the topic?…
Arrival of wireless 4G: its effects on people’s lifestyles
General effects: people’s lifestyles and mobile communications Fourth generation (4G) mobile communication systems are expected to be realized around 2010. World Over’s research on 4G (4th generation) mobile communication is in progress from last 6 years. The technology is still evolving, but countries have already begun to commit to its implementation. India has said that…
The art of using autoresponders in your online business
Autoresponders are a tool built into most message management systems. Whether you’re using Mail Chimp, AWeber, Constant Contact, IContact, or just about any other quality messaging service, an autoresponder will be built right into the product suite. What they allow you to do is send a series of messages to your email subscriber customer at…
5 Additional Website Posts You Can Use To Market Your Business
In a previous article, I featured 5 website posts that allow you to demonstrate your expertise and provide your visitors with information, tools, and tips that can improve their performance. These publications include Tips, Glossary, Frequent questions, Stories and case studies. In this article, I present 5 additional posts that you can use to promote…
How to Add (and Remove) Twibbons to Your Twitter and Facebook Avatars
Twibbons, or “Twitter tapes” in support of a cause, event, sport, country, or whatever, add an extra touch of fun and personality to your social media avatars. You’ve likely seen them at Christmas when people add Santa hats to their avatars; around November when people add poppies; or during the Ashes or any sports World…
How to use inbound versus outbound marketing [Complete Guide]
Should I use inbound or outbound marketing? Where do you find that balance between outbound and inbound marketing to maximize and grow your lead flow? What should you consider when crafting a synergistic marketing mix to include both? To answer all these questions, let’s start by understanding each of the marketing techniques, their strengths and…
SEO Content Writing: 4 Tips for Writing Effective Search Engine Optimized Content in 2013
Writing effective SEO content can seem daunting because the rules of SEO change all the time. In case you don’t know, Google itself has said that it makes over 500 changes per year, yes per year! – to its search algorithm. To this end, here are four things to pay attention to when write seo…
The Importance of a Business Plan for Film Projects: 7 Key Elements You Need to Raise the Money
A business plan is a tool with three basic purposes: communication, management and planning. As a communication tool, it is used to attract investment capital, obtain loans, convince workers to hire, and help attract strategic business partners. Developing a comprehensive business plan shows whether or not a business has the potential to generate profit. It…