Category: Digital Marketing

There are around 120 million German speakers in 8 countries around the world. German is not only native to Germany: it is the official or co-official language in Austria, Switzerland, South Tyrol in Italy, part of Belgium and Luxembourg. It is the first language of some 95 million people and the most spoken language in…

Recent research has shown that 12% of Australian businesses and 39% of councils have no contingency plans to deal with an emergency or crisis. Of those who do have plans, I wonder how many have an effective strategy for dealing with the media? During a crisis, the media plays an important role in informing the…

Showing empathy to customers requires more than words, it also requires imagination. It is not enough to utter some well-intentioned clichés, hoping that this will make a customer upset or angry. People who work in customer service need to make a mental effort and try to imagine what it is like to walk in the…

The following are the 7 reasons behind the growing importance of content marketing in 2017: 1.) Help marketers make more money, generate more sales, and attract unexpected customers • This sentence sums it up for me as if a marketing strategy won’t help you make a profit; Small businesses depend on big sales and content…

Generally, Search Engine Optimization or SEO involves various types of strategies to create a permanent impression in the minds of prospective prospects residing in different parts of the world. However, before reaching international and national targets, a company must reach local prospects. The problem one encounters in doing so is the sheer size of the…

I’ve been talking to a lot of people lately about “building your email list.” They say rule number 1 is to give something away. Okay, I guess there’s merit to that suggestion. But quantity does not equal quality. If you want quality subscribers who are more likely to buy whatever it is you’re going to…

Information technology training for IT managers and systems analysts may seem superfluous; these people are usually well informed in their areas of expertise. But do they understand how a company’s technology fits into the big picture from a business perspective? That is where management training becomes important. Any manager who has a role in enterprise…

There is a natural progression that takes place within the context of the helping relationship. This process allows you and the person you are working with to build a relationship, assess the situation, set goals, and come up with a plan to achieve the desired results. This progression is known as the counseling process. There…

Do you feel that something on your website is not working as expected? You know something is wrong, but you can’t seem to find where it’s coming from. The answer is Firebug and its equally important partner, Page Speed. fire bug This is a free and open source web development tool that allows you to…

What Social Media Engagement Accomplishes For Businesses At its core, social media is about engagement through sharing, which for businesses means targeting their product range, items, or services to attract a potential customer or customer base. Collectively, products, services, and articles are known as content, and it is through offering quality content that you can…