When it comes to strategies for your brand/business, content marketing is both extremely effective and extremely necessary. The fact is, you won’t get very far without a content marketing strategy. That goes for all businesses, including business-to-business (B2B) and business-to-consumer (B2C) businesses, though your approach to content marketing will differ between the two. It is…
Category: Digital Marketing
Website creation lifecycle
A website that is created can serve both personal and professional purposes. Web development was considered to be a complex and expensive process in the past, but now with technological advances, it has become a convenient process. The benefits are for both developers and users and this is reflected in a greater number of websites….
Social media strategy is a boon to promote business
Social media strategy is all about the activities that would contribute to the optimization of your site and therefore your business. Social media marketing is more of a new skill that needs to be adapted to improve the impact of the business in question. Social networking sites are certainly a great place to promote and…
How to have more inclusive and authentic brand marketing
Add diversity to your brand with integrity and honesty In recent years we have heard more and more about diversity and inclusion (D&I) in the workplace. The words “diversity” and “inclusion” are similar, but they do not have exactly the same meaning. VernÄ Myers, a well-known advocate for diversity, puts it this way: “Diversity is…
Content Marketing: Make Sure You Avoid These 11 Mistakes
In the almost limitless universe of the Internet, the art of content marketing can be tricky. You have to know your target audience and what they want, and always be one step ahead of the competition. Add to that the constantly emerging new channels for your content, and you have a pretty challenging task ahead…
Digital Marketing, Search Engine Positioning and Marketing
Digital marketing or online marketing as it is popularly known is a tool to carry out the marketing of our product online. Direct email marketing, search engine optimization, and search engine marketing are some of the tools that fall under this category. They are becoming more common in the online world. It is a very…
It won’t get pink in the can
once upon a time There is an apocryphal story about a tuna cannery in the early 20th century. Canned salmon was the dominant fish sold in most of the US A tuna cannery executive compared all the characteristics of their tuna with the characteristics of canned salmon. One of the biggest differences was the color….
Mobile Gaming Industry: Building Big Business From Small Devices
In 2007, Apple Inc. gave a new meaning to mobile technology by launching its flagship device: the first generation iPhone. The device acted as a boon to the mobile game development sector, which was otherwise growing with a “snail speed“. Later, in the year 2008, the Internet giant Google also launched “Android operating system“and this…
ITIL for Beginners: How to Create a Retirement Plan
It’s not the best time of the week, when after long hours of preparation and intense work during a deployment window, your change fails. In addition, it also breaks other things. Sometimes it’s obvious right after deployment, but sometimes you find out hours or days later. If you’re lucky, you can apply an emergency change…
10 Useful Website Testing Tools for Freelance Web Developers
There are a variety of tools available that can help test and optimize website performance: Storm charge- Developers can use this tool to check the loading time of the website. This tool allows its users to create as many test plans, scenarios and steps as required. Tests can be built using the tool in such…