Category: Digital Marketing

An ezine is an online publication that is sent to readers by email. Ezine advertising is highly targeted, meaning you can instantly reach your specific audience with an appropriate ezine ad campaign. People who like to bake read baking newsletters, people interested in health and fitness read health-related newsletters, people who want to make money…

You probably work really hard to make sure your content marketing is exactly what it should be and is doing the job you expect it to do for your brand. You may have written the most amazing content marketing materials, but how do you know that it’s really giving you some sort of return on…

This article explains what a network content switch is and also outlines the main benefits of using them in your business network. This type of switch is very expensive, so it is usually used by medium and large companies. The main function of a content switcher is to inspect the network data it receives so…

use short sentences. An average of 10 to 20 words per sentence is acceptable today. Long sentences are tiresome and in most cases can be shortened by removing unnecessary words. prefer the simple to the complex. The Englishman, HW Fowler and his brother in their famous book ‘The King’s English’, put it best: “He prefers…

Biometric technology, as we know it, is an automated method of determining a person’s identity based on their physiological or behavioral traits. Among the most widely measured human characteristics are the fingerprint, iris, vein, voice, hand, face, and gait. And among these most used categories, the modality that dominates the biometric market is fingerprint scanning….

The basics If you plan to film in Dubai, you must obtain a filming permit from the Dubai Film and Television Commission (DFTC). The DFTC is a single point of contact and is responsible for liaising with other government agencies including Dubai Municipality, Dubai Police, Roads and Transport Authority and site owners to obtain all…

Companies use graphic design to represent their brand image, promote their products/services and research their business. This gives them plenty of opportunities to maximize their creativity while nurturing their business. No matter what you plan to design – a website, logo, brochure, business card, or product replica – it doesn’t have to be a daunting…

There are numerous ways to increase your website traffic and attract new visitors to your website. It is important for you to understand that this is not an overnight success story and will require you to put in numerous hours of work and dedication to boost your business and get to the first page of…

In a new digital world, you have to be really creative to win in the field of marketing. Infographic marketing is a great way to do content marketing, in a world where people are increasingly sharing and being influenced by web content. SEO, or search engine optimization has changed over the years. You can no…

Among various software development methodologies, Agile, including Agile testing, stands out for its iterative style of development, accelerated testing and delivery, and cross-functional team collaboration. It allows the development of better quality products and allows companies to have a greater appetite for change. By fostering teamwork, responsibility, and self-organization, Agile facilitates the rapid delivery of…