SEO is no longer a new word in the business industry. It is the ladder for business growth. It goes without saying that the competition is tough and that is why we need more than just marketing. People have struggled to attract customers and retain them. However, not all have been successful. Therefore, extraordinary marketing…
Category: Digital Marketing
Online asset management software
Asset management software applications that are connected to a company-wide network or the Internet are called online asset management applications. Connecting these applications to a network offers several benefits. In the case of online asset management applications for manufacturing companies, transceivers are embedded in critical equipment that communicate with the asset management application, allowing maintenance…
How To Win A Slogan Contest: Slogan And Branding
Do you want to win a slogan contest? If your answer is “Yes”, it would be very helpful for you to spend some time reading to understand the definition and purpose of a tagline. As defined by Motto.com, “A tagline is a short, easy-to-remember advertising phrase. When a product or company uses a tagline consistently,…
Six Tips for Creating a Dynamic Script Design Plan
An effective script is the product of good planning and design. Although there are many ways to approach screenwriting, I believe that if you want to produce a dynamic script that grabs your audience’s attention, then a script design plan will help. Just as an architect draws up a blueprint for himself before attempting to…
8 smart steps to integrate influencer marketing into content marketing
We have discussed the limitations of content marketing with other marketers and many feel that web content has reached critical volume. More content is being published than people can consume. Now you are probably wondering why we keep writing to you when there is already so much online. That’s like asking why new smartphone brands…
A guide to help you with your lead generation through SEO tricks
If you want to put together an effective marketing plan, you have to consider many elements. However, two of the most important tactics include SEO and lead generation. Basically, lead generation is a process that can help you develop a list of prospects (customers). SEO is a practice that can help you refine your web…
LOHAS and ZOOMERS: market segments you should know about
Demographics, everyone is trying to understand them. Marketers use demographic data to explain who their audience is and why their customers buy what they buy. Typically, those demographics are Gen X, Gen Y, Baby Boomers, and the traditional age demographics 18-24, 25-34, etc., but really this kind of segmentation is just the tip of the…
7 myths about marketing in economic downturns
In an ideal world, the marketing activity would be self-sufficient, would always pay multiple times what it costs to run it, and would be effective at reaching every potential buyer in the right industry every time. But in the world where the sky is blue, marketing activities are driven by various factors, including perceptions of…
Ebook Writing Tips: How To Create A PDF Ebook And Market It
Is there a book inside you? Get started with a PDF eBook. Where does your interest lie? Fiction or self-help books? In this article I refer to both. To create a PDF eBook, whether it’s fiction or self-help, you’d better start writing in an MS Word document. If you’re going to write a fiction or…
Live weddings: “I do” in the digital age
For most lovebirds, part of the delight of planning their weddings comes with sharing their “Big Day” with family and friends. Today’s advances in low-cost communication, such as live streaming, provide an alternative to hosting a traditional wedding, as well as the option of streaming a wedding live to accommodate anyone unable to attend due…