The rush of traffic that Facebook enjoys as the second most trafficked site in the world makes it attractive to business for this reason alone. However, the lack of control over its content, the non-commercial reasons people use Facebook, and its obtuse user interface are cause for concern. Learn how to use and how not…
Category: Digital Marketing
8 qualities of a good content writer
Just like people with different personalities, a web content writer also has different ways of getting the job done. Writing can be a hobby, an art or a technique. Writing articles is about expressing your points of view in a way that the reader understands the message. Therefore, the writer must possess some extraordinary qualities…
Importance of WPM for companies
Website performance has a direct impact on businesses. Identifying and solving problems is a part of it. There are many other limitations that need to be addressed in relation to this. It is necessary to periodically carry out a proper diagnosis and health check. When the problem arises, we must fix it quickly, no matter…
5 reasons to be in the restaurant business
Restaurants can be found almost everywhere you can go and this is proof that this type of business is really good. Every once in a while, someone makes the decision to open a restaurant for whatever reason. Obviously, there are many reasons why people choose to open such a business and you don’t have to…
The power of intrinsic selling
One of the most significant lessons of B2B selling was published in a 1966 article. Harvard Business Review article titled “How to Buy/Sell Professional Services” by Warren J. Wittreich, who explains the differences between extrinsic and intrinsic sales tactics. Extrinsic selling occurs, according to Wittreich, when a B2B seller relies on successful work that has…
Is using the word ‘mosque’ offensive to Muslims?
There is much discussion about the origin of the word. “mosque.” One of the most popular explanations is that during the reign of King Ferdinand and his wife Queen Elizabeth – when they were spreading Christianity against Muslims – one of them allegedly declared that they were going to crush Muslims in the mosque where…
What you need to know about B2B versus B2C marketing
When it comes to strategies for your brand/business, content marketing is both extremely effective and extremely necessary. The fact is, you won’t get very far without a content marketing strategy. That goes for all businesses, including business-to-business (B2B) and business-to-consumer (B2C) businesses, though your approach to content marketing will differ between the two. It is…
Website creation lifecycle
A website that is created can serve both personal and professional purposes. Web development was considered to be a complex and expensive process in the past, but now with technological advances, it has become a convenient process. The benefits are for both developers and users and this is reflected in a greater number of websites….
Social media strategy is a boon to promote business
Social media strategy is all about the activities that would contribute to the optimization of your site and therefore your business. Social media marketing is more of a new skill that needs to be adapted to improve the impact of the business in question. Social networking sites are certainly a great place to promote and…
How to have more inclusive and authentic brand marketing
Add diversity to your brand with integrity and honesty In recent years we have heard more and more about diversity and inclusion (D&I) in the workplace. The words “diversity” and “inclusion” are similar, but they do not have exactly the same meaning. VernĂ„ Myers, a well-known advocate for diversity, puts it this way: “Diversity is…