Skip to content
Menu
Pectark.com
  • Gaming
  • Business
  • Auto
  • Digital Marketing
  • Health Fitness
  • Home Kitchen
  • Legal Law
  • Lifestyle Fashion
  • Pets
  • Arts Entertainments
  • Real Estate
  • Relationship
  • Shopping Product Reviews
  • Sports
  • Technology
  • Tours Travel
Pectark.com

Appointment setting for trucking agencies 101: tips, techniques, and best practices

October 28, 2021 by admin

Is your truck insurance agency leveraging telemarketing to set up profile appointments with demographically selected prospects in your target geography? If so, how successful are your initiatives and is there anything your agency can do to refine them? For example, are they producing 10, 20 (or more) profile appointments per month? And if your trucking agency isn’t taking advantage of a dating initiative, why are you ignoring this pipe-filling opportunity? Let’s review some of the key tips, techniques, and best practices to ensure an effective dating campaign:

  1. Call script: It all starts with an effective and concise script. Synthesize your value proposition. Think of it this way, if you had a 30-second Super Bowl commercial, what would your agency say to viewers? Why should truckers (whether they are homeowners, small fleets, or large fleets) should tell you about their insurance needs? What do you bring to the table that is especially helpful for these specific prospects? You may need multiple versions of your calling script, especially if your prospects range from owner operators to fleets with 50 or more power units. And you should have a list of the 10 most common objections, with answers, to improve caller effectiveness. For example, do you insure tow trucks, ambulances or tow trucks? These and other questions / objections and answers should be available to assist those who schedule the appointment.
  2. List of potential clients: Your agency needs to use an updated DOT prospect list with fleet size and X dates. If you don’t have one, there are many sources that offer them (ranging in quality from fair to good). Eliminate your active customers and prospects from this list, and keep in mind that it’s often better to do this on a monthly or quarterly basis than an annual draw, depending on target geography, X dates, and fleet size.
  3. Lead management: Even the best leads won’t close if your agency lacks a formal lead handling process. This doesn’t have to be automated, it just has to be tracked and tracked! Once an appointment has been set, which producer will manage that appointment and how will they follow up to ensure the best possible closing relationship? And of course how it will be tracked.
  4. Appointment organizer: Last but not least is the appointment scheduler. Your appointment coordinator will make or break your main initiative. And one of the challenges for some agencies revolves around the hiring, management and training of this resource. Also, most agencies will only hire one appointment coordinator, and industry standards show that only one in three callers is likely to be successful in this challenging position. At a minimum, your appointment coordinator must have:
  • Telemarketing experience

  • Truck insurance experience (or training)

  • Call script training and practice

  • Lead Management Training

  • A professional demeanor

  • Ability to consistently deliver your call speech (more than 20 times per hour)

Trucking agencies with enough time, tools, and talent can take this lead generation initiative internally. Those agencies that cannot, should consider outsourcing this opportunity to a lead generation company with trucking experience.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • What is an advance care directive?
  • Idiot box, not so idiot anymore
  • How to market and sell things using free classified ads
  • Homework organization for students (and their parents)
  • The best types of vehicles to use for hauling rugs

Recent Comments

    Archives

    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021

    Categories

    • Arts Entertainments
    • Auto
    • Business
    • Cryptocurrency
    • Digital Marketing
    • Education
    • Finance
    • Gaming
    • Health Fitness
    • Home Kitchen
    • Legal Law
    • Lifestyle Fashion
    • Medicine
    • Pets
    • Real Estate
    • Relationship
    • Shopping Product Reviews
    • Sports
    • Technology
    • Tours Travel

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    ©2022 Pectark.com | Powered by WordPress and Superb Themes!