Activision CEO Bobby Kotick recently said that his company’s merger with Blizzard has allowed game development teams to be more patient when creating new and innovative games. The money Activision has received to create new products allows it to ensure games are optimized before releasing them to testers or the general public. Implementing deeper bug tracking procedures allows development companies to provide a better overall user experience, which will help Activision improve the quality of its already industry-leading products like Guitar Hero.
While Activision experienced success prior to the merger, Blizzard’s extremely high standards for game development have rubbed off on the developers at Kotick, according to Escapist Magazine. Blizzard has developed blockbuster and revolutionary titles like Starcraft 1 and 2 and World of Warcraft. Part of his success is due to his “don’t send it until it’s done” mantra. While this may have annoyed fans in the past, the precision and fluidity of gameplay featured in their products has allowed their developers to build programs with more patience.
“I would say one of the great benefits of the Activision and Blizzard merger is the elevation of patience,” Kotick said. “Partly because we have the financial resources to do it, but now we are in a place where we can really take the time to make sure that we are going to deliver the best games. And that is an incredible luxury.
“You have to instill that value in the culture. Blizzard has that as a unique value of the culture, and now it has been instilled very well throughout Activision Blizzard. Patience is rewarded,” he added.
While enterprise software development teams are held to stricter standards, game developers can be more lenient with release planning, as fans would rather wait longer for a more fun game than play a less title. perfect.
Activision’s greatest success as a game development studio seems to be in the variety of titles it has created and made famous. By far, his Guitar Hero franchise has become one of the most popular games in recent years, but his line of skateboarding games featuring X-Games legend Tony Hawk has attracted a much larger audience of what was expected. However, success has not meant lowering the expectations of its software development professionals. Kotick told Escapist magazine that his staff must earn the trust of himself and other superiors before working on more advanced projects.