Among the building blocks of a successful and profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, a one-person professional office, or a business with many employees. This list does not change, no matter how small or large your company is.
Improvement # 1. Keep the website up to date
Your website is your most essential marketing tool. It will work for you 24/7/365. It’s the first place everyone will go to learn more about you and your business. You should always make sure that you are operating at peak performance. Each link must be active, and each image and graphic must appear as it should. Make sure that all PDFs work properly and that the links within each PDF work as well. Make sure all your dates, statistics and facts are up to date and accurate. Make sure your pages are easy to navigate and find. All of these details are very easy to overlook or forget. But first impressions are extremely important, so make sure every detail of your website always looks good and works properly.
Improvement # 2. Make an emotional connection.
The most powerful and fundamental part of a successful marketing plan is one that can establish an emotional connection with your prospects and customers. The survival and growth of your business depend on it. The greater this connection, the greater your ability to beat other companies in the hearts, minds, and money of customers. Very few companies, small or large, bother trying to establish an emotional connection with prospects and clients. But by showing your customers how much you care about them and showing them that you really want to keep them as customers, you can build a loyal customer base who won’t be too quick to leave you for your competition.
Improvement # 3. Create your lists
By lists I mean email list, direct mailing list, and social media list. Each can play an important role in your marketing plan. Some prospects and clients may prefer one format over the other. This will depend on your type of business and your customer demographics. But whatever format your prospects and clients prefer, you must constantly create these lists. For example, your email list can be built by offering a free download in PDF format. Your direct mailing list can be built by offering a free sample. Your social media list can be built on Facebook, Instagram, or YouTube. Although each list has its benefits, limits, and demographics, they can and should all play an important role in your marketing plan.
Improvement # 4. Move it
Don’t be afraid to try something new or different. For example, if you always create and design your own marketing materials, don’t be afraid to let someone else in your company, family, or someone at Fiverr try to design new marketing materials and copy writing. You may find yourself in a creative rut, or possibly too close to the topic to create an effective copy. Allowing someone to have a new or external point of view could give your marketing materials a new life. Shaking it up could be the difference between your business flourishing or dying.
These are some basic, but essential, marketing efforts that you should always pay attention to and improve upon. You should never stop thinking about them and working on them. Although improvements to just one of these outbound marketing efforts can improve the power of your marketing plan, if you want to look more professional and make more money, improve them all.