Keeping pace with technological advances is very important for businesses, both small and large. Similarly, updating your marketing and customer interaction activities in line with the latest CRM trends is extremely important for businesses, especially small ones. It is crucial for small businesses to take note of evolving technologies that will help them drive existing customers to repeat purchases and attract new customers.
Generally speaking, it will help small businesses to broaden the connection with their customers and increase sales. All things considered, here we would like to discuss some of the key CRM trends of 2017 that can add more viability to your marketing activities.
Improved predictive analytics
Efficient CRM software helps companies find out the number of interested customers, their preferred time of interaction, and the preferred mode of communication. However, with the latest enhancements, predictive analytics will now offer a greater understanding of the ideal sales and customer engagement approach for small businesses by uncovering the details of existing customers.
Growing need for mobile app adoption
In recent years, small and medium-sized companies have started to implement optimized marketing tools. However, this year, the adoption of mobile applications with CRM integration will grow to help customer service representatives. It will help sales employees to capture relevant notes, receive notifications and contact by email or call from mobile devices using a mobile application. Mobile apps were just an option before, yet now they have become a vital part of effective customer relationship management.
It is often difficult to integrate a CRM solution with all the key elements of a business. Considering this fact, this year, CRM integration and connectivity are set to increase and small businesses can include newer products and services in the software. Powerful solutions include the right set of integrations including; workflows, customer sales, social media and product tracking, offering a holistic solution to empower team members with a holistic and current vision during customer communication.
Importance of social networks to grow
Obviously, your customer service team has its own specific work hours and days off. However, customers always expect faster responses online, especially through social media platforms. Also, if they can’t connect with your mainstream communication channels, they can follow your company on social media and get the latest news on product launches and work culture. Promoting your business through social media channels will allow you to offer accessibility to customers 24 hours a day, 7 days a week, thus answering their queries quickly.
All of these customer relationship management trends in 2017 will help companies grow and strengthen their customer relationships. So, while you sum it up, Small Business CRM will ultimately help increase customer reach, customer satisfaction, and sales.